The Marketing Blender

NOVEMBER 11, 2019

Our Services. See Our Work. The 11 undeniable benefits of marketing automation for B2B sales and marketing teams. How automation can transform your B2B marketing effectiveness and results. The 11 transformational benefits of marketing automation for B2B companies. Who We Are.

Marketing Automation Services 98

Marketing Automation Services Lead Ranking Marketing Budget Work Management 98

Hubspot

OCTOBER 1, 2020

In the past 20 or so years, new tools and technology have helped simplify some of these tasks … but this increase has also served to heighten customers’ expectations: Oh, our audience is expecting abandoned cart emails now? One technology improvement has made marketers’ lives abundantly easier, however — marketing automation.

Marketing Automation Services 69

Marketing Automation Services Marketing Automation Automation Work Management 69

ANNUITAS

JANUARY 8, 2015

Now that you’ve selected your marketing automation platform (MAP), it is time to implement. Marketing automation is not a one size fits all approach and each implementation must be done to align with the current business systems and processes currently in place. Integration with your CRM.

Marketing Automation Services 100

Marketing Automation Services Resource Management Marketing Automation Work Management 100

Only B2B

FEBRUARY 6, 2024

CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey. Strategies for Maximizing Impact: Build Buyer Personas: Combine demographic and intent data to create detailed buyer personas representing your ideal customers.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

BenchmarkONE

MAY 6, 2021

This is exactly why automation is a hugely important part of our daily lives – sales and marketing work is no exception. . Here are five marketing and sales pitfalls you can avoid by using marketing automation : 1. Marketing automation can pull these details for you.

Marketing Automation Services 59

Marketing Automation Services Marketing Automation Automation Top of Funnel 59

Heinz Marketing

NOVEMBER 8, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing At Heinz Marketing, we regularly talk about sales and marketing alignment– A strategic and collaborative approach in which a company’s sales and marketing teams work closely together to achieve common goals, increase efficiency, and improve overall business performanc e.

Work Management 112

Work Management Buyer Personas Paid Search Agency Marketing Automation Services 112

Zoominfo

FEBRUARY 12, 2019

Consider these statistics ( source ): 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Create buyer personas.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Webbiquity

JANUARY 18, 2024

First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing. Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. Without further ado, here are eight vital steps.

Email Marketing 171

Email Marketing Work Management B2B Marketing Marketing Management 171

SnapApp

FEBRUARY 29, 2016

This post is intended for the individual (or team) spearheading the buyer persona process. The sad truth is that when personas are created in a vacuum and not shared, they have a limited shelf life. How do you share your personas beyond your team so the entire company is using them? So how do we get there?

Buyer Personas 54

Buyer Personas Organization Validation Organic Leads 54

TrustRadius Marketing

DECEMBER 16, 2019

Marketing automation platforms—the swiss army knives of marketing—supposedly let you do it all. . They allow you to send out beautiful emails, coordinate social media campaigns, track customer behavior across all marketing channels, play nice with your CRM and give you all the reporting you need. .

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

B2B Marketing Insights - WE

SEPTEMBER 17, 2020

Outdated models of marketing fall flat because they’re often too broad and generic to create a story or garner emotion toward choosing your solutions over competitors’ People want to see themselves in your products, which means old, impersonal, “spray and pray” techniques no longer cut it. But marketing automation can help.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

DiscoverOrg

JANUARY 29, 2019

In B2B sales and marketing, a company’s installed technologies – their tech stack – includes: Software products. Marketing automation tools, and more. That team has closed around $1 million in supposed ‘bad fits!” adds Theisen Chang , our Manager of Sales Development. Web servers. Programming languages.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205

SnapApp

FEBRUARY 28, 2016

This post is intended for the individual (or team) spearheading the buyer persona process. The sad truth is that when personas are created in a vacuum and not shared, they have a limited shelf life. How do you share your personas beyond your team so the entire company is using them? Congratulations!

Buyer Personas 48

Buyer Personas Organization Validation Organic Leads 48

The ABM Agency

FEBRUARY 27, 2024

It is a think tank where best practices are developed, refined, and shared across teams, ensuring that ABM strategies are not only effective but also scalable and repeatable. Interested in learning more about our approach to ABM Maturity?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

Marketing Insider Group

NOVEMBER 18, 2020

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. The Most Effective B2B Marketing Strategies. Acquire Digital Marketing and Technology Competencies. Focus on the Buyer.

Resource Management 354

Resource Management Demand Generation Agencies CMS Development Work Management 354

SmartBug Media

NOVEMBER 11, 2020

Incorporating ABM into your event strategy helps bring sales, marketing, and other go-to-market teams together around a shared common goal: pipeline velocity and revenue generation. Ensure your sales and marketing teams are aligned. Know who your buyer personas are.

Account Based Marketing 119

Account Based Marketing ABM Marketing & Strategy Sales Qualified Leads 119

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Zoominfo

OCTOBER 2, 2018

It’s not exactly what gets marketers excited to get out of bed in the morning. But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. In this blog post, we’ll review why data normalization is so critical to marketing strategies and goals.

Enterprise Management 113

Enterprise Management Marketing Automation Services Marketing Management Lead Scoring 113

Zoominfo

FEBRUARY 12, 2019

Consider these statistics ( source ): 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Create buyer personas.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

AUGUST 22, 2022

For example, a medium-sized business with a larger-than-average sales team might have a bigger need for sales software than an enterprise company with a smaller sales team. For example, let’s say you sell marketing automation software. Your buyer persona is the VP of sales for both. Everything is relative.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

The Lead Agency

JUNE 7, 2023

Here are some example strategies that can help you gain valuable customer insight: Buyer Persona Development: Create detailed buyer personas that represent your target audience. Conduct market research, surveys, and interviews to understand their demographics, job roles, challenges, goals, motivations and preferences.

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

Heinz Marketing

FEBRUARY 17, 2021

Buyer personas are a key element to a successful marketing and sales strategy. Here are Nine Questions to consider when building B2B Buyer Personas. Here are some of the nurture tracks that I’ve seen success with: Generic Persona nurture. Working very closely with your sales team is key.

Top of Funnel 133

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 133

Belkins

DECEMBER 20, 2020

Numerous businesses make the same mistake, skipping the process of creating a buyer persona. If you already have a pool of customers, select the most interested ones , and analyze their preferences using your CRM data. Pay attention to each parameter that would best describe your buyer personas.

Ideal Customer Profiles 111

Ideal Customer Profiles Work Management Planning Advertising Agencies 111

The ABM Agency

APRIL 21, 2023

We’ll start by discussing the importance of understanding your buyer personas and defining your ideal customer profile. Table of Contents: Understand Your Buyer Personas A. Developing Buyer Personas C. Collaborate with Sales & Customer Success Teams Define Your Ideal Customer Profile A.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing & Strategy Marketing Strategy 52

Marketing Insider Group

FEBRUARY 1, 2021

Buyer intent comes down to understanding what makes an excellent lead for your business. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. your website, CRM).

Buyer Intent 353

Buyer Intent Intent Work Management Marketing Management 353

Marketing Insider Group

OCTOBER 27, 2020

If you look at the pillars of content marketing, it’s easy to draw the line between its performance and increasing sales. Every content marketing initiative must start with a content strategy. It outlines your goals, key messaging, buyer personas, and more. Content Is Your New Sales Team. Build a Content Strategy.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Biznology

JULY 26, 2017

It took us about a year to identify the resources and prepare the background, like doing our persona research and developing our analytics. It’s changed entirely the way we work in marketing. She said the client wanted pursue a grant and wanted to buy an extra module of our software to support the initiative.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Strategic-IC

JULY 2, 2020

I thought as this, we're doing this series called ABM in the House, I thought perhaps we could move out of our offices, and our attics, and start moving the show around our house. So that's kind of, let's start looking at those steps to building your buyer persona if that's okay with you. Declan - Yeah.

Ideal Customer Profiles 71

Ideal Customer Profiles Account Based Marketing ABM Buyer Personas 71

Lake One

NOVEMBER 19, 2020

The whole point of an inbound marketing strategy is to attract targeted and qualified leads and turn them into customers, so your strategy needs to be built around those clear buyer personas and have a plan in place for each stage of the buyer’s journey. Is marketing technology right for your organization?

Inbound Marketing 68

Inbound Marketing Marketing & Strategy Marketing Strategy Planning 68

DealSignal

SEPTEMBER 22, 2019

We all have to hustle to maximize buyer interest and conversions in Q3 and Q4 to drive results so we can not only hit, but exceed our quarterly and annual numbers. Everyone was on vacation in July and August, then busy getting kids back in school…now buyers should be locked in and focused—but only for a few weeks.

Buyer Personas 63

Buyer Personas Marketing Qualified Leads Lead Ranking Account Based Marketing 63

Cintell

FEBRUARY 25, 2015

There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? Today, you can find over 500,000 search results on the topic, most supporting the need for buyer personas as a foundational component of effective marketing.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

ClearVoice

APRIL 19, 2021

Our guide introduces you to demand generation, a dynamic and evolving marketing tactic. You will also learn how to address challenges, take advantage of opportunities, and capitalize on marketing automation tools. Your demand generation strategy should include both lead generation and inbound marketing. Challenges.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

Marketing Insider Group

JULY 27, 2015

There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? Today, you can find over 500,000 search results on the topic, most supporting the need for buyer personas as a foundational component of effective marketing. When they are little more than a demographic profile.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics B2B Sales 100

Only B2B

NOVEMBER 28, 2019

One of the biggest advantages of lead management strategy and marketing automation is the ability to create a process that continuously manages leads at a bigger scale. The secret to making it work is to develop an effective process for automation. A lot of campaign management software and CRM are present in the market.

Sales Management 117

Sales Management Lead Management Lead Ranking Sales Qualified Leads 117

ANNUITAS

OCTOBER 31, 2023

There is no question that AI can have — and already is having — a measurable impact on go-to-market programs. Our research suggests that a fifth of current sales-team functions could be automated,” claims McKinsey. Many of these platforms have been quick to announce they have ‘added AI.’

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

DiscoverOrg

NOVEMBER 6, 2017

From Peter K Herbert, VP of Marketing at Terminus , an Atlanta-based company helping sales and marketing teams execute ABM campaigns, comes this guest post, a simple, three-part model to operationalize ABM: Fit + Intent + Engagement. The days of squandering marketing budget are gone. Fit, intent, and engagement.

Account Based Marketing 149

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 149

Cintell

FEBRUARY 3, 2016

2015 saw the introduction of our SmartPersona TM platform allowing businesses to create, manage, and share live, digital personas companywide. This included: Integrations into Marketo, Eloqua, and Salesforce to quickly segment contact records by persona. Increased matching capabilities between persona and contacts / content.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100