Tony Zambito

OCTOBER 4, 2015

The problem faced by marketers is there continues to be a lack of understanding about why buyers truly make choices and decisions. Marketing and sales still rely on market segmentation and buyer profiling as it has for the last twenty-five plus years. Goal-Directed Marketing™ Connects On A Personal Level.

Direct Marketing 100

Direct Marketing Buyer Personas Allocation Ideal Customer Profiles 100

Tony Zambito

OCTOBER 18, 2015

It is where we first saw the distinctions given to the economic buyer, the technical buyer, and the user buyer. These combined perspective resulted in an emphasis on profiling the individual buyer. At the same time, we also saw the prominence of product management and product marketing rise in 1980’s and 1990’s.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Tony Zambito

JANUARY 29, 2017

Strikingly, in these same few years, you will also find developing customer understanding also on the list of CEO priorities. What becomes clear considering these surveys is that many CEOs see growth resulting from a strong understanding of customers. This applies to buyer persona development today.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Tony Zambito

JULY 17, 2016

Understanding the difference between intent-driven and goal-driven behaviors allows for deeper levels of understanding buyers (customers). Primarily, it helps with making sense of the tasks and activities buyers perform. This is also an important principle behind buyer insights research and buyer persona development.

Intent 100

Intent Buyer Personas CMO Work Management 100

Tony Zambito

MARCH 6, 2016

There is a big problem when it comes to B2B customer research. According to various studies over the years (by credible institutions such as Harvard) regarding market and customer research, approximately 80% or better of B2B customer research is conducted to reinforce current assumptions about customers.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B B2B Sales 100

Tony Zambito

NOVEMBER 16, 2011

  Being in the business of buyer personas for over a decade now, I’ve seen organizations still have this thinking despite having personas right in front of them.    Buyers today are developing a sixth sense and becoming fairly astute at knowing the difference in how an organization is thinking. 

Fulfillment 100

Fulfillment Demand Generation Demand Trends 100

Tony Zambito

FEBRUARY 5, 2017

But, produce massive amounts of it to get in front of customers. To me, that is what content marketing can become for some organizations. A grand illusion bought into and often promoted as an unquestioned element of marketing. Remember the buzz about how content marketing should create departments of ex- journalists?

Digital Transformation 50

Digital Transformation Buyer Personas Broadcasting Leads 50

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Tony Zambito

OCTOBER 9, 2015

These mirror my own findings in conducting qualitative buyer persona research interviews directly with buyers the past two years. In one such buyer interview, an executive handed me a folder, rubberbanded. Which is, marketers and sellers are lacking in the right kind of buyer understanding.

Effectiveness 100

Effectiveness Buyer Personas Content Marketing Forrester 100

PureB2B

MARCH 28, 2017

In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Adweek created an infographic that clearly shows us how marketing evolved through time.

Multi-Channel 62

Multi-Channel CAN-SPAM Telemarketing Ideal Customer Profiles 62

accelerate agency

FEBRUARY 26, 2023

SaaS marketing is different from traditional marketing, because you’re selling digital products to fellow businesses. SaaS marketing experts know the right strategies for this type of marketing, including nurturing long-term relationships with your customers so that they become paid users and continue to subscribe.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

SaaS marketing is different from traditional marketing, because you’re selling digital products to fellow businesses. SaaS marketing experts know the right strategies for this type of marketing, including nurturing long-term relationships with your customers so that they become paid users and continue to subscribe.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

SaaS marketing is different from traditional marketing, because you’re selling digital products to fellow businesses. SaaS marketing experts know the right strategies for this type of marketing, including nurturing long-term relationships with your customers so that they become paid users and continue to subscribe.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52