Hubspot

OCTOBER 15, 2018

Content marketing has seen a lot of changes during the past few years. Many of these changes can be attributed to the rapidly evolving search landscape, as well as a huge shift in the way people are actually discovering content. We create great content, but we still don’t seem to rank high in Google for our target keywords.". "So,

Lead Ranking 78

Lead Ranking Marketing & Strategy Content Long Tail Marketing 78

SnapApp

JUNE 5, 2018

A well-oiled inbound sales machine means reps spend less time working low quality leads, and more time closing sales. marketing only celebrates when sales does). Both teams should be in regular communication about the questions each persona is asking at different stages of the sales funnel. MarketingSherpa).

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

DealSignal

MARCH 29, 2018

This year’s March Madness (NCAA college basketball tournament) has certainly had its share of bracket-busting surprises—guess we can all stop daydreaming about how we might have spent the extra cash from the office pool! Content , at Shooting Guard, using form and repetition to rack up points from long and medium range.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

OutboundView

SEPTEMBER 20, 2018

Every single company struggles with deciding how to allocate sales and marketing resources. How much do you spend on sales and marketing? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. Who is This B2B Marketing Guide For? When should you hire?

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

DealSignal

MARCH 30, 2018

This year’s March Madness (NCAA college basketball tournament) has certainly had its share of bracket-busting surprises—guess we can all stop daydreaming about how we might have spent the extra cash from the office pool! Next, you need the right data to power your ABM machine.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

Hubspot

JULY 24, 2013

By now, you’ve heard the term "personas" -- or " buyer personas " -- and know that inbound marketing is really about creating persona-driven content that encourages engagement between you and your ideal customers within the channels they feel most comfortable. How many buyer personas do I need?

Buyer Personas 28

Buyer Personas Paid Search Agency Marketing Strategy Marketing & Strategy 28

SnapApp

OCTOBER 3, 2017

On top of that, buyers are much more educated - 90% of the buying process is over before a salesperson talks to a lead. . As a result, sales teams are now leaning heavily on marketing teams to produce content that helps them tell a story, communicate value, and ultimately move the lead down the funnel from prospect to paying customer. .

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Single Grain

NOVEMBER 16, 2023

If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hubspot

SEPTEMBER 21, 2012

Creating content is a pain in the puppy. That's coming from someone whose entire job is to create content. If you identify with that overburdened inbound marketer description and are constantly frustrated at your inability to create as much content as you'd like, this is the post for you.

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Hubspot

DECEMBER 16, 2013

Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". If this is true, then content really must be king. More simply, content turns brands into thought leaders.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

accelerate agency

FEBRUARY 26, 2023

Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. That’s where SaaS marketing comes in to make sure they can find your product when they search online, and that your content educates and engages them.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. That’s where SaaS marketing comes in to make sure they can find your product when they search online, and that your content educates and engages them.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. That’s where SaaS marketing comes in to make sure they can find your product when they search online, and that your content educates and engages them.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Hubspot

JUNE 7, 2010

Ever hear people throw around terms like RSS or.XML and you wrinkle your forehead in confusion but nod your head because you don't want to admit that you haven't a clue? This blog post will lift some of that mystery by covering the ABCs of blogging's most important terms. 39 Commonly Used Blogging Terms you Must Know!

RSS 28

RSS Blogspot Blogger Tagging 28

Hubspot

MAY 22, 2018

In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more. How to Start a Business. How to Make a Business Plan.

Startups 101

Startups Top of Funnel Work Management Business 101

accelerate agency

APRIL 26, 2021

The world of marketing is no exception, with more and more companies taking advantage of the expansion in technology to create campaigns, drive web traffic , and measure success. Content marketing tools. Name an activity or task, and there’s an app that helps you do it. Click these links to skip ahead. Analytics tools. Social Tools.

Paid Content 52

Paid Content Marketing Automation Services Budget Programs Enterprise Management 52

Hubspot

AUGUST 21, 2018

That’s why we created this guide — influenced by some of our very own HubSpot experts — so you can bookmark and return to the most important marketing trends of 2018, time and time again. What does this mean for your business? Content Marketing Trends. Why Follow Marketing Trends? It is the internet, of course.

Marketing AI 101

Marketing AI Trends Sales Management Advertising Agencies 101

Hubspot

MAY 10, 2012

So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. You already have tons of great content living in your various slide decks, and you don't have a lot of time to create new lead gen content. Social media!

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Hubspot

SEPTEMBER 9, 2010

Here are some tips from HubSpot Partners to keep you on the right path. So you’ve done your SEO homework, built up a repository of great content and established yourself as a thought leader – all the hallmarks of a great inbound marketing strategy. A well placed graphic or video that does that can really help.”

Marketing Websites 28

Marketing Websites Hubspot Buyer Personas Webinar Metrics 28

Atomic Reach

MARCH 22, 2019

‘Content is King’, the phrase coined by Bill Gates over 20 years ago, way back in 1996, still continues to rule the marketing world. Creating content for marketing is the single most time-consuming responsibility for today’s marketers. What is Content Creation? What is Content Curation? Topics Of Interest.

Curation 104

Curation Content Thought Leadership Peer-to-peer 104

Hubspot

APRIL 23, 2014

I used to be a social media/content strategist who put together elaborate strategy documents to try and convince enterprises they needed to adopt social and start creating and sharing tons of valuable content. What does it take? 1) You don’t need a content marketing strategy. So, that''s what I did.

Enterprise Management 28

Enterprise Management Work Management Content Marketing Marketing Management 28