The ROI Guy

DECEMBER 16, 2014

With today’s new breed of buyer, it is vital to not just pitch products, but facilitate the buyer’s journey: sequentially delivering the provocative messaging, insights, financial justification and differentiation to advance from “Do Nothing” to “Yes”. The key question the buyer needs answered: “ Why Now? ”.

Conversion 40

Conversion Buyer's Journey Advertising Benchmark Differentiation 40

Madison Logic

MARCH 13, 2024

According to Forrester research, millennial buyers aged 25-44 are increasingly shifting into purchase decision-making roles and are expected to make up three-fourths of business buying teams in 2024. As a result of this shift, marketers and sellers can no longer rely on what has always worked to reach them.

Purchase 52

Purchase Account Based Marketing ABM Multi-Channel 52

The ROI Guy

MARCH 15, 2011

Empowered Buyers: Fueled by the Internet, with access to a wealth of resources, research, discussions, product and pricing information, buyers are self-empowered to drive the buying cycle, inviting sales later and later into the decision making process, if at all. Commodity sales professionals are being disinter-mediated.

Forrester 40

Forrester Lead Ranking Cross-Selling Peer-to-peer 40

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

SEPTEMBER 17, 2010

With marketers who seem more focused on gaming the channels themselves than in the value of the dialogue being created, buyers are now inundated with more product related and meaningless offers than ever. As a result, buyers now suffer from Information Overload. For example, the typical B2B prospect receives an average of 20.3

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 4, 2010

Value Selling is a Requirement The IDC buyer survey indicates that the way IT solutions are currently marketed and sold needs to change. Is this digital spending allocation aligning with buyer needs? ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Content is King? They do if they are.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Sales Engine

AUGUST 23, 2016

But before making the decision to shift more of your resources towards content marketing and lead generation , you need to understand some harsh truths. The buyer has WAY more control than they used to. Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Sales Engine

OCTOBER 8, 2015

But before making the decision to shift more of your resources towards content marketing and lead generation , you need to understand some harsh truths. The buyer has WAY more control than they used to. Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Delivra

NOVEMBER 14, 2018

Forrester has predicted that spending on marketing automation will hit $25 billion by 2023 , signaling a 14% annual growth rate since 2017. Optimizing overall productivity. Buyer personas are a critical component of a successful B2B marketing automation campaign. Meet potential buyers’ needs, desires, and expectations.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation B2B Marketing 45

Webbiquity

OCTOBER 8, 2019

The next largest expense is usually content production: website copy, blog posts, marketing collateral, white papers, ebooks, video, infographics, social media posts, etc. Actually, the B2B market is about twice as large, according to Forrester. Any product can be considered “boring” if looked at in isolation.

Enterprise Management 236

Enterprise Management Work Management Marketing Management B2B Marketing 236

Martech

APRIL 15, 2022

B2B marketing refers to the marketing strategies employed by firms selling their products and services to other businesses. This is because buyers seek expertise when dealing with other businesses, while consumers typically seek the best deals and most exciting products. Resources for learning more about B2B marketing.

Marketing AI 116

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 116

Metadata

FEBRUARY 16, 2021

I also love the product. I just remember I did some consulting and tried to bring in like, MicroStrategy, you know what I mean, like Cognos and like these, and it was just like, there was no fun to it. Udi Ledergor: We were first like, okay, let’s build a product. Udi, I’ve followed you for a while.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52