Only B2B

FEBRUARY 28, 2024

By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. Targeted Content Creation: Share relevant content like blog posts, case studies, or white papers that align with their specific interests and stage in the buyer journey.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Aberdeen

DECEMBER 27, 2018

When the concept of buyer intent was first introduced, the mathematics behind it were fairly basic. Occasionally, a divide would normalize the account’s size, or a multiply would magnify a signal of poignance. Predictive Analytics, often misunderstood as an alternative to buyer intent, commonly had the exact opposite problem.

Buyer Intent 40

Buyer Intent Intent Intent Signal Analytics 40

Valasys

FEBRUARY 25, 2020

On the 24 th of February 2020, Dun & Bradstreet unveiled proprietary buyer intent, D&B Buyer Intent. The company announced the availability of D&B Buyer Intent to enable B2B marketing & sales teams to unveil early-stage buying signals from companies who are in the market to buy.

Buyer Intent 40

Buyer Intent Intent Enterprise Management Lead Ranking 40

Aberdeen

JANUARY 25, 2019

This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Buyer Intent 40

Buyer Intent Intent Data Top of Funnel Intent 40

Martech

OCTOBER 28, 2021

.” Not all customers have the same level of intent when they enter your business sales funnel. That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Understanding buyer intent. Define the intent data. Act on buyer interest data.

Top of Funnel 119

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 119

Inbox Insight

NOVEMBER 10, 2023

With 1st party data, the benefits include saving money through in-house data collection, full control over the data, the ability to tailor topic taxonomies, and the ability to drill down into individual buyers within an account. 41% of marketers even consider intent data to be at the heart of what they do.

Intent Data 104

Intent Data Intent Demand Generation Buyer Intent 104

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

PureB2B

MAY 30, 2022

With its ability to recognize buyer intent signals, deliver hyper-targeted audiences , and more recently, provide current engagement data based on its latest feature, ConfirmedConnect , it has been considered an essential business tool for sales and marketing professionals around the world.

Intent Signal 62

Intent Signal Buyer Intent Buyer's Journey CMO 62

Inbox Insight

NOVEMBER 17, 2023

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. So why is intent-based marketing so popular? Marketers can leverage the power of B2B buyer intent data in ABM, to monitor surges in intent topics.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. reveals that B2B buyers value third-party interactions, like customer references and expert consultations, 1.4x As per Deloitte , B2B buyers exhibit diverse digital behaviors. 75% now use more sources for research.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

6sense

NOVEMBER 7, 2021

In it, Slintel founder and CEO Deepak Anchala explained the ins and outs of the go-to-market intelligence platform, which helps businesses discover and connect with high-intent buyers. Because remember, no one intent signal can definitively say the person is going to buy a lot. We recorded the webinar. It’s great stuff.

Webinar Metrics 62

Webinar Metrics Intent Signal Sales Qualified Leads Paid Search Agency 62

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. What is a signal?”.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Martech

OCTOBER 29, 2021

Understanding buyer intent . Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Read more here. Read more here. Experience].

Top of Funnel 112

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 112

6sense

DECEMBER 1, 2021

We talk a lot here about the data-realm of hidden buyer intent data we call the Dark Funnel. And we often talk about the Dark Funnel within the context of how this buyer information, when properly de-anonymized, can dramatically increase new-logo signings and revenue. Customer intent signals live there, too.

Top of Funnel 62

Top of Funnel Marketing Automation Services Marketing Management Intent Signal 62

6sense

NOVEMBER 22, 2021

We talk a lot here about the data-realm of hidden buyer intent data we call the Dark Funnel. And we often talk about the Dark Funnel within the context of how this buyer information, when properly de-anonymized, can dramatically increase new-logo signings and revenue. Customer intent signals live there, too.

Top of Funnel 62

Top of Funnel Marketing Automation Services Marketing Management Intent Signal 62

Only B2B

SEPTEMBER 21, 2021

When you combine prospect signals with buyer intent data, you have a clearer view of how to make the most of customer insights. Businesses may identify “ready to buy” prospects and fine-tune their ads using a variety of aggregated intent signals.

Intent Data 114

Intent Data Intent Paid Search Agency Top of Funnel 114

Inbox Insight

DECEMBER 1, 2020

If you want to take your demand gen and lead gen efforts to the next level with intent signal s , it’s vital to use data in the right way. Our latest research highlights that 56% of B2B marketers struggle to ensure that their Sales teams utilize insights from intent data. Not sharing insights with your company.

Intent Data 124

Intent Data Intent Top of Funnel Demand Generation 124

Only B2B

FEBRUARY 11, 2024

We’ll break down types of intent data that tackle your business goals: Must Read: 10 Key Game-Changing Benefits of Intent Data First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences But first, let’s understand what we mean by intent data. Then, they research solutions (following clues).

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

6sense

DECEMBER 9, 2021

What differentiates the companies that actually win deals is that they understand a buyer’s intent much sooner. They see early intent signals, and then they combine those signals and make them usable to the entire revenue team. If you can understand what those footprints are, you can construct buyer journeys.

Intent Signal 62

Intent Signal Peer-to-peer Marketing Automation Services Intent 62

6sense

NOVEMBER 2, 2021

The Dark Funnel is brimming with anonymous buyer intent data. The trick is to carefully match anonymous intent signals to accounts and do it in ways that are relevant to your revenue team’s needs. Your team gains a clearer picture of buyer personas. Buyer journeys become more precise, too.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

Aberdeen

JANUARY 2, 2019

In the online buying journey, the concept is realized anew in the form of fraudulent bots and crawlers that consume content, ad placements, clicks and dollars from advertisers — skewing analytics and falsely inferring buyer intent when none truly exists.

Intent 49

Intent Intent Signal Buyer Intent Intent Data 49

Albacross

JANUARY 19, 2022

Intent data is the one. It tells you who are interested in your products, which product they are interested in, where they are on the buyer journey, and when they are ready to buy. Here’s an example of how PayFit implemented an Intent Signal Project to increase the conversion by 83%.). Your time is precious.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52

Aberdeen

FEBRUARY 20, 2019

Character sentiment data visualization is particularly interesting in the context of B2B applications of buyer intent data. Aberdeen’s massive sets of buyer intent data include only the active research within actual buyer journeys, and intent signals are captured from within the noise of normal Internet activity.

Intent Signal 40

Intent Signal Intent Data Buyer Intent Correlation 40

Inbox Insight

OCTOBER 19, 2020

With first-party data, the benefits include saving money through in-house data collection, full control over the data, the ability to tailor topic taxonomies, and the ability to drill down into individual buyers within an account. 41% of marketers even consider intent data to be at the heart of what they do.

Intent Data 98

Intent Data Demand Generation Intent Demand 98

6sense

DECEMBER 17, 2021

Industry-leading account engagement platforms (like 6sense) continuously identify and analyze buyer-intent data in ways that can demystify the sales process. These solutions instruct sellers on how to best engage buyers through digital marketing and direct sales touchpoints. . Personnel changes to a buying team.

Account Based Marketing 62

Account Based Marketing Relevance ABM Conversion 62

TrustRadius Marketing

SEPTEMBER 29, 2022

Downstream intent data is what’s collected from users visiting TrustRadius to review available solutions from the perspective of other real-world users. As they browse additional content related to a product or category, they create valuable intent signals about their needs and intentions.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Downstream intent data is what’s collected from users visiting TrustRadius to review available solutions from the perspective of other real-world users. As they browse additional content related to a product or category, they create valuable intent signals about their needs and intentions.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. reveals that B2B buyers value third-party interactions, like customer references and expert consultations, 1.4x As per Deloitte , B2B buyers exhibit diverse digital behaviors. 75% now use more sources for research.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Aberdeen

MARCH 19, 2020

They are about 50 – 70% into their buyer journey. One critical use case of Buyer Intent and/or Behavioral Technographics data is the ability to go back in time and view when an account actually started their research journey. The good news is that you have smoked them out into the light of day. The bad news?

Lead Ranking 69

Lead Ranking Marketing Qualified Leads Top of Funnel MQL 69

Aberdeen

JANUARY 23, 2019

According to Awasthi, the key to successful ABM is the ability to capture buyer intent data across the entirety of a target account. Using ABM, Sales and Marketing teams take signals of buyer intent to determine the right time to engage a prospect. However, there are limitations to its potential value.

Intent Data 40

Intent Data Account Based Marketing ABM Intent 40

SalesIntel

SEPTEMBER 13, 2021

Instead, your sales reps can target warm, qualified leads that may not have reached out yet with Buyer Intent Data. Avoid Blind Spot in Your Lead Scoring with Buyer Intent Data. Businesses can identify “ready to buy” prospects and fine-tune their campaigns using a plethora of aggregated intent signals.

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 52

SnapApp

OCTOBER 17, 2019

But research from Gartner shows that buyer journeys are becoming more complex, and are no longer compatible with this model of early sales outreach. Instead of handing all of your leads to sales, differentiating by the baseline buying intent signals prospects give you through their conversion channel is a key first step.

Lead Ranking 92

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 92

Inbox Insight

OCTOBER 6, 2020

This suggests that although this was not the original intention when harnessing insights, it has been used in this way and has supported the customer journey. The key to using intent signals to steer your content plan is to achieve relevant, useful, problem-solving content that is also well-timed in the purchasing journey.

Intent Data 99

Intent Data Demand Generation Intent Lead Scoring 99

SalesIntel

MARCH 26, 2022

According to studies, before engaging with a salesperson, an average B2B prospect is already 67% of the way into the purchasing journey. Combining prospect signals with buyer Intent Data provides a clearer bird’s eye view to help leverage customer insights to the company’s advantage. Lead Scoring.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

SalesIntel

AUGUST 6, 2021

According to studies, before engaging with a salesperson, an average B2B prospect is already 67% of the way into the purchasing journey. Combining prospect signals with buyer Intent Data provides a clearer bird’s eye view to help leverage customer insights to the company’s advantage. Lead Scoring.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

SalesIntel

JULY 14, 2022

Decipher Intent. If you’re utilizing a B2B data provider that offers it, be sure to take advantage of intent data. Look for intent signals with your event to find companies who might be interested in attending, but are not registered attendees or might not have the budget to attend. . Post-Event Analysis.

Conference 52

Conference Contacts Personalization B2B 52

Engagio

APRIL 11, 2018

Intent and engagement data sets, on the other hand, use explicit behavior to indicate a more urgent qualification and fit, and help to prioritize accounts. 67% of the buyer journey takes place digitally, according to SiriusDecisions. More importantly, it tells you they’re in the market now.

Account Based Marketing 85

Account Based Marketing Intent Data Intent Lead Ranking 85