Strategic-IC

NOVEMBER 10, 2020

Account-Based Marketing (ABM) is an increasingly popular presence in B2B marketing today. In the past, key account marketing was used by larger companies to target a select handful of major accounts. Related: We’ve created a roundup of ABM quotes and statistics to give you an overview of the ABM landscape.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

Hinge Marketing

JUNE 12, 2019

Forrester defines sales enablement as “A strategic, ongoing process that equips employees with the ability to consistently have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s journey. To be truly effective, this process requires ownership from both the sales and marketing teams.

Top of Funnel 91

Top of Funnel Planning Enterprise Management Webinar Metrics 91

EveryoneSocial

JULY 31, 2018

This most likely falls into the marketing departments laps, but sales teams should also have a part in helping with the content research process. Some quick content marketing statistics: The average person consumes 11.4 pieces of content before making a purchasing decision, according to Forrester.

Research 79

Research Effectiveness Brand Identity Branding 79

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. by GO Marketing.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 212

Paid Content Stats Marketing Budget Webinar Metrics 212

Sharpspring

JUNE 9, 2017

If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. As a result, your marketing initiatives often fail to reach your whole audience. Omni-channel marketers succeed because they understand that the customers – not the brand – are the core of any business. 1) Create Buyer Personas.

Advertising Channels 54

Advertising Channels Effectiveness Top of Funnel Marketing & Strategy 54

Sharpspring

JUNE 22, 2017

If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. As a result, your marketing initiatives often fail to reach your whole audience. Omni-channel marketers succeed because they understand that the customers – not the brand – are the core of any business. 2 Segment Your Audience.

Sample 40

Sample Advertising Channels Paid Search Agency Top of Funnel 40

SnapApp

AUGUST 24, 2016

If you caught my recent article What Is an ROI Calculator , you know that online calculators are powerful marketing tools. Current statistics make that pretty clear: Forrester ’s survey participants revealed that they do more than half of their research online before making an offline purchase. The market has changed.

ROI 48

ROI Marketing Budget Sales Cycle B2B Sales 48

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Although that might surprise you, it's definitely a much better statistic to focus on. Due diligence and market research are essential in the early stages.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

ClearVoice

APRIL 10, 2023

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. But when you get it right, B2B content marketing can have a huge impact on the success of your organization. Millennials make 73% of all B2B buying decisions. Forrester ) Millennials aren’t the interns anymore.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Markempa

AUGUST 12, 2021

Marketing can take you on a long hike. The goal of lead nurturing is to help potential customers on their buying journey. It’s not just about converting leads to becoming “marketing qualified.” According to Forrester, top performers convert just 1.54% of marketing qualified leads to revenue.

Lead Nurturing 133

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 133

Hubspot

AUGUST 28, 2014

When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list. So why do so many marketers and salespeople opt to play mind games with leads and prospects?

Sales Qualified Leads 28

Sales Qualified Leads Leads Lead Marketing Qualified Leads 28

Optinmonster

JANUARY 15, 2024

Figuring out how to improve free trials is one of the big issues in SaaS marketing. Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. You need a buyer persona that represents your ideal customer. You’re not alone.

Conversion Rate 104

Conversion Rate Conversion Tips Marketing Analytics Tools 104

Optinmonster

JANUARY 15, 2024

Figuring out how to improve free trials is one of the big issues in SaaS marketing. Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. You need a buyer persona that represents your ideal customer. You’re not alone.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

ViewPoint

MAY 5, 2015

It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. According to MarketingSherpa research, 64% of B2C and 48% of B2B marketers send out some automated version of this. It’s good to think outside of marketing automation.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

GreenRope

SEPTEMBER 25, 2016

As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.”

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.”

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.”

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.”

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.”

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.”

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.”

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.”

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.”

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.”

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.”

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.”

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.”

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.”

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.”

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.”

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.”

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.”

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.”

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.”

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.”

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40