NetLine

MARCH 7, 2022

Intent data is one of the hottest topics in the marketing world. As COVID-19 forced us apart , employees dispersed from centralized offices, creating a new type of challenge for businesses: How do we reach buyers when they’re not gathered in one location? What is Intent Discovery? What is Buyer-Level Intent?

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

PureB2B

MAY 20, 2022

Unless you’ve been living under a rock, you know that intent data has become the veritable belle of the marketing ball over the last few years. So much so, in fact, that it’s the fastest-growing data category across the B2B market, with 92% of companies reporting using intent data ?in Why is intent data so hot right now?

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

TrustRadius Marketing

SEPTEMBER 29, 2022

As the digital ecosystem shifts away from third-party cookies, marketing ops leaders have a growing number of alternatives to consider, and a tougher challenge in knowing which option is best for their needs. But it’s important to know which type of intent data is not cookie-based. . Personalizing the customer journey.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

As the digital ecosystem shifts away from third-party cookies, marketing ops leaders have a growing number of alternatives to consider, and a tougher challenge in knowing which option is best for their needs. But it’s important to know which type of intent data is not cookie-based. . Personalizing the customer journey.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Act-On

APRIL 26, 2024

For marketers across virtually all industries, but especially those working in SaaS, this cut-mode mentality has led to fewer in-market buyers. But in today’s buying market, those structures are being pressure-tested. 2023 was a massive wake-up call for everybody,” says Wendy.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

TrustRadius Marketing

OCTOBER 3, 2022

Marketers often first learn about using intent data for prospecting, but they should also learn about the best intent data sources for customer retention and expansion. . But just like each individual buyer, each source of intent data has a unique story. Types of intent data sources.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Inbox Insight

JUNE 16, 2023

When only 5% of your B2B accounts are actively in-market to make a purchase right now , a lot of wastage occurs if your efforts aren’t synced around engaging that small cluster at the right time in their buying journey. Strong sales-marketing alignment is therefore paramount. Do they show intent to purchase?

Account Based Marketing 92

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 92

Albacross

JANUARY 12, 2023

Through Albacross’ integration with LinkedIn Matched Audiences, B2B marketers can target high-value accounts and buying committees more effectively on LinkedIn. To address the issue, marketers need a new approach based on building quality engagement with relevant audiences. STOCKHOLM— January 12, 2022.

Advertising Agencies 52

Advertising Agencies Linkedin Top of Funnel Account Based Marketing 52

Aberdeen

FEBRUARY 15, 2019

This week’s roundup of intent data industry news and features spans market updates, using AI in B2B marketing , Google’s proposed foray into determining the intent of search-based web activity, and a sales intelligence industry report. 5 AI Approaches to B2B Marketing. Exploring Search Intent.

Intent Data 40

Intent Data Intent Search Marketing Marketing Management 40

PureB2B

FEBRUARY 23, 2022

With PureABM, marketing teams can design and execute a sophisticated ABM strategy, ensuring maximum engagement from intent, in-market buyers and amplified lead generation among targeted audiences. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

With PureABM, marketing teams can design and execute a sophisticated ABM strategy, ensuring maximum engagement from intent, in-market buyers and amplified lead generation among targeted audiences. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

B2B Marketing Directions

AUGUST 27, 2017

By focusing on demand units , the new waterfall recognizes that most B2B buying decisions are made by groups of people, not by individuals. SiriusDecisions defines Active Demand as the demand units that are showing evidence of acute need or buying intention. I've discussed this issue in two earlier posts.

Demand 40

Demand Work Management Intent Data Features 40

6sense

NOVEMBER 3, 2015

a) Marketing teams use predictive intelligence to improve targeting across the spectrum of their initiatives and campaigns, from advertising and display to email nurture and web personalization. Since B2B buyers’ needs can change daily and weekly, sales teams are alerted when prospects’ buying stages change.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Lead Scoring Top of Funnel 48

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Why Use Intent Data for Lead Generation.

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Intent Top of Funnel Intent Signal Intent Data 118

SalesIntel

AUGUST 2, 2021

The B2B buying journey is more self-serve and digital than ever before. Marketers must identify their in-market buyers early on to be successful by starting sales conversations and getting ahead of the competition. This is where intent data comes in — to help locate prospects who are already on the path to buying.

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Purchase Intent Intent Data Intent Purchase 98

TrustRadius Marketing

OCTOBER 3, 2022

Consumer behavior continues to evolve, and most buyers now make decisions without talking to a salesperson. To adapt to this shift in buying behavior, brands not only need to consider new avenues such as intent data, but they also need to dig deeper into the best intent data sources for prospecting new customers.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Content4Demand

SEPTEMBER 8, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent data removes the guesswork and the need for forms.

Intent Data 84

Intent Data Intent Content De-duplication 84

NetLine

NOVEMBER 30, 2023

Intent data is an essential part of sales enablement. Naturally, marketing has a key role to play, too. But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? Created using DALLE via ChatGPT. Look no further!

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Aberdeen

JANUARY 22, 2019

There are several ways that B2B purchase intent data can improve your content marketing efforts. However, to have the desired impact, the intent data you are using must give you two things: Visibility into traffic to as many web pages as possible. Which brings us to our first lesson: Lesson 1: Start with the right intent data.

Intent Data 40

Intent Data Intent Content Marketing Clickthrough 40

Inbox Insight

JUNE 30, 2023

LinkedIn / Facebook ads) and Email Marketing and once they have engaged you can then re-target them. Always-on brand awareness is a necessity when it comes to the buying process as it keeps driving relevant, informative messaging to the buying committee in a subtle yet meaningful way.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

TrustRadius Marketing

OCTOBER 3, 2022

But how do you know if the companies that fit your ICP are actually in-market? Learn more about matched audiences, their targeting and retargeting capabilities, and how downstream intent data can help maximize their usefulness to find and win in-market buyers. What is a Matched Audience on LinkedIn? Website retargeting.

Ideal Customer Profiles 52

Ideal Customer Profiles Linkedin Work Management Marketing Management 52

SalesIntel

APRIL 11, 2024

Right now, you might be thinking: “Where I can buy focused leads.” Step 3: Segment Your Listings Creating buyer personas and segmenting your prospecting lists will be highly beneficial. Remember that each persona will require material tailored to the specific stage of their buying journey. Whatever you do, do not purchase leads.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

Right now, you might be thinking: “Where I can buy focused leads.” Step 3: Segment Your Listings Creating buyer personas and segmenting your prospecting lists will be highly beneficial. Remember that each persona will require material tailored to the specific stage of their buying journey. Whatever you do, do not purchase leads.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

PureB2B

JULY 27, 2020

By educating them on the space you work in, relevant trends in the solutions you offer, and the benefits of solving their solution, you can get them started on the buying journey. Target and engage the right B2B buyers through content syndication. Your contacts won’t always know they need to solve a problem.

Top of Funnel 68

Top of Funnel Marketing Funnels B2B Thought Leadership Allocation 68

PureB2B

JULY 27, 2020

By educating them on the space you work in, relevant trends in the solutions you offer, and the benefits of solving their solution, you can get them started on the buying journey. Target and engage the right B2B buyers through content syndication. Your contacts won’t always know they need to solve a problem.

Top of Funnel 62

Top of Funnel Marketing Funnels B2B Thought Leadership Allocation 62

Inbox Insight

JANUARY 5, 2023

A variety of lower funnel content such as client testimonials and demos, to establish brand proposition, are key to this – enhanced through PPC ads, third party intent data and SEO optimizations. Depending on the stage of the buying journey your leads are in, different types of content will suit their specific stage.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

6sense

AUGUST 24, 2017

We have the technology and team to help our customers find in-market buyers and drive them through to conversion to impact the business in a lasting way. Q: Can you tell me about the market opportunity you see for 6sense? Dave : The market opportunity we have is so large that it’s almost unquantifiable.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48