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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

Imagine the profit you can generate by combining these two different segments of businesses. Salesforce (#CNX23) Salesforce is a prominent name in the technology and B2B SaaS business world. Shopify is a top choice when it comes to any new business owner to build a website for their business online. billion by 2028.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

Its ability to understand the intricacies of human language, including context and cultural nuances, makes it an integral part of AI business intelligence tools. These insights give marketers an in-depth view of how to delight audiences and enhance brand loyalty, resulting in repeat business and ultimately, market growth.

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Trade Promotion Marketing: Tools for Success

Computer Market Research

Ad budgets can be really tight for a small business. Trying to reach a large audience with no money for marketing can be one of the most challenging tasks your business will face. Because of this, trade promotion marketing (TPM) can really change the path to your business’s success. Price Discounts. Co-op advertising.

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7 Questions to Answer When Planning Your Personalization Strategy

Content Standard

Whether you’re planning a large-scale, multi-touch campaign or starting small with one channel or audience segment, these three personalization examples can help inspire your strategy: Netflix serves as one of the most well-known examples of a brand with successful, robust personalization.

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B2B Marketing 2022 Trends

The Lead Agency

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. What started out as a crisis response has become our normality, and this has had a major impact on how business buyers and sellers will operate going forward, even after lockdowns have largely ended.

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How to Create a Successful Performance-Based MDF Program

Computer Market Research

A performance-based MDF program is the backbone of a stable and healthy distribution sales channel. In terms of accelerating revenue and your bottom line growth potential, putting dollars into channel marketing is one of the best investments a company can make. This is measured against POS performance.