Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Click here to download! Ease and transparency of reporting.

Work Management 81

Work Management Digital Asset Management Enterprise Management Marketing Management 81

Customer Experience Matrix

APRIL 26, 2024

The first stage was just to recognize that CDP was a separate category of software. What was new about CDP was that it was packaged software that was building a customer database. Packaged software”, for example, distinguishes CDP from data warehouses and data lakes, which are custom built.

Enterprise Management 234

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 234

Martech

DECEMBER 6, 2023

Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. From defining core needs to mastering emotional intelligence, here is a roadmap to navigate the nuances of vendor dynamics. Company dynamics, product needs and personalities involved change year over year.

Work Management 108

Work Management Marketing Management Vendors Lead Scoring 108

Martech

DECEMBER 2, 2022

When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want and working around its shortcomings. Off-the-shelf doesn’t always work. Many industries and businesses have unique requirements that don’t fit into a standard model.

Work Management 113

Work Management Marketing Management Budget Programs Software 113

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations. states roll out new privacy legislation.

Work Management 93

Work Management Marketing Management Privacy Marketing Analytics Tools 93

Martech

AUGUST 31, 2023

Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. Typeface is a generative AI-powered content creation solution. The new solution is currently in private preview for BigQuery users.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Google 111

Martech

MARCH 7, 2022

Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo.

Digital Asset Management 84

Digital Asset Management Work Management Marketing Automation Services Marketing Management 84

Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? And it’s exactly why you should focus on providing holistic customer service through social media. They need brands to provide quick and effective solutions to their problems. Image via Khoros 9.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Salesforce Marketing Cloud

DECEMBER 6, 2023

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Financial services CRMs are changing and so are the needs of customers.

Work Management 102

Work Management Marketing Management CRM Service 102

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Marketing AI 101

TrustRadius Marketing

JANUARY 24, 2023

Customer Engagement Software can help you improve your customer interactions and support performance. In this guide, we go over some important pricing aspects for customer engagement software. We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

TrustRadius Marketing

OCTOBER 19, 2022

Accounting companies of all sizes need a robust system that can manage their finances. With accounting software , you can alleviate the time and effort of accountants or analysts. The excruciating part is locating and purchasing the perfect software for your business and team. What is Accounting Software?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

TrustRadius Marketing

JANUARY 10, 2023

eCommerce software is ideal for business owners that want to set up and manage an online store. If you have a small business with more limited resources, a free plan gives you critical tools that won’t eat away at your margins. Here are some of the best free software options for your eCommerce business heading into 2023.

Work Management 97

Work Management Marketing Management eCommerce Software 97

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. It serves two purposes: Enhancing individual control over personal data.

Digital Asset Management 111

Digital Asset Management Work Management Privacy Marketing Management 111

Martech

JUNE 17, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork of consumer privacy regulations. Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Vendors 103

Martech

MAY 7, 2024

When I relayed my surprise to a mentor a few days later, he offered me some advice that has helped me both personally and professionally. In my personal life, my wife and I know that if we really want the other person to do something, we need to explicitly ask as well. Stakeholders can see: What tasks my team is working on.

Work Management 92

Work Management Marketing Management Effectiveness CMO 92

TrustRadius Marketing

OCTOBER 23, 2022

It’s surprisingly easy to go through the whole selection process and buy the wrong software (many reviewers have said as much). Companies often forget about team input, review sentiment, and research the vendor’s reputation. One of the most common errors buyers make is not reading the terms of service (TOS) before buying.

Enterprise Management 75

Enterprise Management Marketing Automation Services Work Management Marketing Management 75

Martech

JANUARY 6, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Vendors 107

Sprout Social

FEBRUARY 8, 2024

One person, however, is frantically trying to figure out why they were overcharged by your business. If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers. What are customer service tiers? Who are you prioritizing?

Work Management 104

Work Management Marketing Management Service Paid Search Agency 104

Seismic

JANUARY 18, 2024

A third of our sessions were led by our incredible Professional Services team of experts. In my role, I am fortunate to work closely with clients who are new to enablement and new to Seismic. Since our breakout session at Shift, the topic of change management has emerged more frequently.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Practices 114

Martech

FEBRUARY 25, 2022

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. What digital asset management capabilities does our organization need?

Digital Asset Management 107

Digital Asset Management Enterprise Management Work Management Marketing Management 107

Seismic

MARCH 12, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. Our journey as a leader in the enablement space began over a decade ago, with financial services customers across banking, wealth management and insurance.

Work Management 105

Work Management Marketing Management Service Contingency Planning 105

SalesGrape

OCTOBER 11, 2023

Telemarketing Trends in B2B Marketing: What’s Working in 2023? In today’s fast-paced business world, staying ahead of the competition is crucial for success. As technology continues to evolve, so do marketing strategies. Personalization and Customization In 2023, generic sales pitches no longer cut it.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Salesforce Marketing Cloud

AUGUST 30, 2023

According to our research, 88% of customers say the experience a company provides is just as important as its products or services. Yet 82% of mobile workers struggle to balance speed with quality when providing field service. But what sets the best field service management software apart? The result?

Work Management 52

Work Management Marketing Management Efficiency Service 52

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 111

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 111

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. But the question is, how can you reach this audience at the right time, with the right message, in a way that doesn’t make them feel like they’re being sold to during a service visit?

Work Management 105

Work Management Service Cross-Selling Training 105

Navigate the Channel

FEBRUARY 1, 2024

When lockdowns began, people started behaving differently, disrupting the manufacturing, routing, and shipping of products used personally and in businesses. People who usually spent eight hours a day at work were staying home. So, what can companies do to improve, replace, or work around supply chain disruptions?

Work Management 65

Work Management Marketing Management Allocation Lead Ranking 65

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Made for agile marketing.

Planning 130

Planning Work Management Resource Management Digital Asset Management 130

Sharpspring

FEBRUARY 2, 2021

The most valuable asset businesses strive to gain is a loyal customer base. While the initial stages might not be troubling as you are dealing with a few clients, as your business grows, you might be overwhelmed by the growing number of customers. Why do you need a CRM solution? Understand the features and functionalities.

Enterprise Management 89

Enterprise Management Work Management Marketing Management CRM 89

Sana Commerce

JUNE 15, 2023

There are countless options for B2B organizations seeking e-commerce solutions providers for their business. For these organizations, the right e-commerce platform can make or break goals for sustainable business growth and success. This blog covers some of the best e-commerce solution providers out there.

Enterprise Management 52

Enterprise Management Work Management Marketing Management CMS Development 52

Optinmonster

JUNE 5, 2023

What is the best marketing automation software for small businesses? Marketing automation software can save you time, money, and energy when running your business. What is Marketing Automation Software? This can help small business owners save a lot of time and resources.

Marketing Automation Services 58

Marketing Automation Services Work Management Marketing Management Small Business Marketing 58

Martech

NOVEMBER 14, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt: What does a Marketing Technology Manager do? Answer: A Marketing Technology Manager, also known as a maestro, plays a crucial role in the implementation and integration of marketing software within an organization.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing AI 100

Binary Demand

FEBRUARY 15, 2024

.” – By Carly Fiorina, ex CEO of Hewlett-Packard [ps2id id=’intro’ target=”/]Business data serves as the cornerstone for making well-informed decisions, crafting precise marketing strategies, and achieving overall success in the B2B realm.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Work Management 112

Work Management Marketing Management Software Product 112

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. A ‘brutal’ process Mike Kelley, chief marketing officer at Sylvan Learning, has been working in marketing for almost 20 years. This is] an all-time low for Google Ads customer service.”

Paid Search Agency 114

Paid Search Agency Work Management Marketing Management Advertising Agencies 114

Martech

JULY 25, 2022

One of marketing’s greatest challenges is proving its value to the business. Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times.

Marketing Attribution 106

Marketing Attribution Enterprise Management Work Management Marketing Management 106

TrustRadius Marketing

APRIL 30, 2021

Password management software creates the bridge between security and convenience needed in a modern technology environment. Free password managers offer a solution to this risk at a no-cost option. RememBear – Easy-to-Use Password Manager For One Device. The software includes 2-factor authentication as well.

Work Management 52

Work Management Software Paid Search Agency User-Generated Content 52