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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

But inflation still looms over consumer spending, and forecasts are split between optimism and pessimism. Forecasting this holiday season is like playing Powerball. Other forecasts say consumers plan to take on less debt this year, cut back more or shift spending from things to experience. Fast-forward to October 2023.

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How to Create a Successful B2B Sales Experience

SalesIntel

This scenario is all too common in B2B sales, where complex solutions and lengthy buying cycles can lead to frustrating interactions. By focusing on building trust and becoming a trusted advisor, you can create a sales experience that gets prospects genuinely interested and eager to do business with you.

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3 recession-defeating marketing strategies

Martech

At least thrice a week, somebody asks me if our agency business has declined because of economic uncertainty. Enterprise companies have not slowed down or pulled back. Among the clients for whom we manage RFPs, we see more requests for technology platforms that help marketers execute and innovate faster. My answer: No.

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The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Webbiquity

Businesses have been trying for eons to gain competitive advantage by better understanding their customers. Although the term information explosion dates to the 1940s, and big data was first used in the 1990s, it’s really only within the past couple of decades that using data has become a bigger challenge than simply gathering it. .”

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How to Manage Sales Pipeline: A Step-by-Step Guide | Varicent

Varicent

Ask any sales manager their most important job, and they’ll likely answer, “Hitting target.”. In sales, the hard reality is that a successful salesperson is also a successful sales pipeline manager, although there’s no award for best pipeline generator at the annual sales kick-off. Best Practices for Sales Pipeline Management.

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How B2B is Using AI

Navigate the Channel

In today’s fast-paced digital landscape, businesses are constantly seeking ways to stay competitive and relevant. It’s not just for science fiction anymore; AI has found its way into the heart of business operations, especially in the realm of Business-to-Business (B2B) interactions.

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3 Ways To Promote Efficient Growth With Resources You Already Have

Salesforce Marketing Cloud

As a senior director of business value services at Salesforce, I work with our largest enterprise customers — including Johnson & Johnson, Medtronic, and Philips — to help them develop a return on investment for key sales initiatives. The solution? Streamlining and optimizing tech.