How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients
FEBRUARY 25, 2016
Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients. He sends a small, yet powerful, email message along with his blogs to the clients. As a result, his business flourishes. His blog’s search engine ranking improves by 15%.
35 Killer Blog Post Ideas for an Awesome Business Blog
OCTOBER 9, 2013
To build an awesome business blog, regular updates and original quality content are unquestionable. How do you come with content so magnetic it will both draw traffic and spark interest of prospects and clients to be shared everywhere online? Honest Friday Blog Series.
Six Ways to Search-Optimize a Blog
DECEMBER 5, 2011
Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Blogs are one of the best mechanisms for publishing a steady stream of new content.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. 4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer).
20 Handy B2B Lead Generation Resources
MAY 29, 2016
The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. Blogs, Slideshares, and Infographics. Check out their blog to see how the pros do it. Blog Expert-Insights Lead-Generation Marketing Resources Sales
MAY 18, 2010
Longer sales cycles due to more complex products and services and business purchasing processes often require more information. It’s also important to look at other file types that could be potential entry points for search: How many blogs published on the corporate domain name?
How Relevant Marketing Content Helps B2B Branding
Industrial Marketing Today
JUNE 29, 2010
Quelch , the Lincoln Filene Professor of Business Administration at Harvard Business School, the common characteristic shared by the top B2B Global Brands is that their “CEO is a willing brand cheerleader, loves the brand heritage, and is a great storyteller.”