Industrial Marketing Today

SEPTEMBER 3, 2010

They are: Buyer Personas – deep insights on the people who buy your products and services Buying Process – the steps buyers go through to acquire your products and services Buyer personas go a lot deeper than just demographics. There is plenty of information out there about buyer personas.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

SpotMe Blog

JUNE 2, 2021

Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics. How Do You Generate B2B Leads? Your approach will then be tailored after your primary goals.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Ranking 52

Tony Zambito

OCTOBER 9, 2015

As much as 80% say, “Vendors give me too much material to sort through”. These mirror my own findings in conducting qualitative buyer persona research interviews directly with buyers the past two years. In one such buyer interview, an executive handed me a folder, rubberbanded.

Effectiveness 100

Effectiveness Buyer Personas Content Marketing Forrester 100

The Marketing Blender

OCTOBER 7, 2021

Business-to-Business and Business-to-Consumer Are Worlds Apart. In the business-to-business (B2B) model, a company sells its products or services to other organizations rather than to end users or consumers. Business-to-Business Purchases Are Usually Slow and Deliberate.

Webinar Metrics 98

Webinar Metrics Branding Brand Identity Marketing & Strategy 98

ClearVoice

APRIL 10, 2023

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. B2B Audience Information Whether you’re building B2B buyer personas or just staying up to date, get to know the state of your buyers with these statistics. Millennials make 73% of all B2B buying decisions.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

PureB2B

JUNE 15, 2022

If you’re wondering where to begin with such a process, there are content syndication vendors out there to help you—including DemandScience ! Data from our benchmark report shows prospects find webinars, podcasts, and whitepapers to be some of the most valuable content when researching vendors. 3 Paid Advertising. Go Beyond the Blog.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Generation Lead Scoring 62

SalesIntel

SEPTEMBER 21, 2021

Prospecting for business-to-business leads is the single most essential task that sales and marketing teams perform every day. Many organizations are continually challenged to develop innovative strategies for leads in a highly competitive business environment. Create Content for All Stages of the Buying Cycle.

Sales Qualified Leads 52

Sales Qualified Leads Tactics Marketing Automation Services Lead Ranking 52

Marketing Insider Group

JANUARY 9, 2024

Most economic buyers evaluate you based on: “How you sell me indicates how you will serve me.” A study of business-to-business buyers shows that salespeople who become trusted advisors and understood the needs of economic buyers are 69% more likely to get away with a deal.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Webbiquity

MAY 13, 2014

There’s been a raft of articles recently proclaiming the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (b2b) marketing most prominently. Business buyers won’t buy from vendors who lack visibility in search and social media.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Lead Scoring Sales Qualified Leads 100

Sana Commerce

AUGUST 21, 2023

Before diving into how to optimize your B2B CX, it is imperative to first understand your B2B (business-to-business) customers’ wants and expectations. These professional buyers are, of course, also B2C consumers in their free time: they’re accustomed to sleek B2C customer experiences and their expectations are shaped by B2C giants.

B2B 98

B2B Marketing Automation Services Transparency Customer Satisfaction 98

Outreach

MARCH 9, 2021

Business-to-business (B2B) sales is the process of selling goods or services from one company to another. Unlike business-to-consumer (B2C) sales, B2B sales are often more complex, requiring a longer sales cycle, more evolved sales strategies and techniques, and more decision-makers. What is B2B Sales?

B2B Sales 64

B2B Sales Work Management Marketing Management B2B 64

Webbiquity

OCTOBER 4, 2016

A spate of articles recently have expounded on the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (B2B) marketing most prominently. With more than 90% of B2B purchases beginning with research on the Web, maximizing online presence is crucial for B2B vendors.

Marketing Automation Services 229

Marketing Automation Services B2B Sales Lead Gen Lead Ranking 229

Anteriad

APRIL 25, 2023

B2B marketing Business to business marketing is advertising done by one business to attract another business. B2C marketing Business-to-consumer marketing is advertising done by a business that sells directly to a consumer. Buyer personas A representation of your target customer based on data.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

B2B marketing Business to business marketing is advertising done by one business to attract another business. B2C marketing Business-to-consumer marketing is advertising done by a business that sells directly to a consumer. Buyer personas A representation of your target customer based on data.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84