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B2B Blogging Gaining Acceptance by More Industrial and Engineering Companies

Industrial Marketing Today

For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. It is difficult nowadays to find a marketing company or an independent expert not using a business blog to attract and engage with its target audience. Chris Abraham. Story-telling is important.”

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How to Benchmark and Forecast Marketing Event Attendance

Hubspot

Event Registration Forecasts & Benchmarks. It seems there's a relatively well accepted, simple formula for registration trends. In order to hit your target, you should structure pricing and promotion to achieve the following timeline: Early Bird Cutoff: 25% of Target Registrants. Following Month: 50% of Target Registrants.

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Does Your Business do Podcasts? It Should

Anything Goes Marketing

Like blogs, podcasts can help you in the search rankings if the content provided contains relevant keywords. Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. B2B podcasting, business blogs.

Web 2.0 100
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8 Marketing Lessons From Online Dating

Hubspot

Twelve seconds into the video interview with Sam Yagan, OkCupid’s Co-founder, I thought I was listening to expert marketing insights. Free Download: Better Business Blogging in 2011. Download this free business blogging ebook today! Here are the 8 top similarities: 1. ” No joke! Connect with HubSpot :

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Getting REAL Social Media Numbers & How to Host Successful Webinars w/ @DanZarrella [@InboundNow #21]

Hubspot

He is the author of The Social Media Marketing Book and the co-author of The Facebook Marketing Book , which he wrote with his wife, Alison. Whether it's a big email list, lots of social media followers, or an active blog, utilize the resources you've already established. Dan is our internal social media scientist here.

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Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers. While influencer campaigns have become much more competitive in recent years, there is still tons of opportunity in B2B influencer campaigns, which most businesses aren’t doing yet.

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11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]

Hubspot

Do you maintain a business blog for your company (hint: you should !)? 5) Co-marketing Emails. Co-marketing is when two or more complementary companies partner together for some mutually beneficial task, event, or other promotion. 4) Digital Magazines or Newsletters. Are you a magazine or media outlet?