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The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Webbiquity

The rate at which we generate data is increasing exponentially with 90% of existing data created in the past two years.” The Market. eCapital consultants help administrator think through those changes and do scenario planning. In 2007, at the start of the mobile era, we generated 0.5 ZB of data worldwide. The Company.

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How B2B influencer marketing will grow your brand

Sprout Social

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

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Why Customer Stories Are Essential for Growth

ClearVoice

However, in many marketing mediums, customer stories add character, clarity and specific examples that turn a just-fine narrative and make it great. The reason customer stories help companies grow is because of how they deliver important information in different styles,” explains Matt Burns , the head of customer success at Monday.com.

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30 Consulting Buzzwords that Work (and Don't Work) in Conversation

Hubspot

In my experience as a marketing consultant, good buzzwords are widely understood, not cliche, and propel the conversation forward. After “consulting” some of the best consultants in the industry, I’ve created a list of which buzzwords/phrases can make you look like an expert and which ones you should avoid.

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The Entrepreneur Interview Series #19: Mary Kay Ziniewicz, Bus Stop Mamas

Webbiquity

birth rate , the fact that the majority of new college graduates are women , ubiquitous mobile connectivity, and new thinking about how being truly “family friendly” is good business—are disrupting traditional nine-to-five (or more often, seven-to-whenever) corporate norms. The Inspiration. Previous Posts in This Series.

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Digital Health Landscape 2015: Top 100 Influencers & Brands

Onalytica B2B

Fitness Trackers and Smart Watches are being used to measure everything from how many footsteps you’ve taken that day, number of calories burned, distance travelled, heart rate, blood pressure, and even time spent sitting, providing instant results. Mapping the community.

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Why Your Start-up Business Needs a T-shaped Marketer

Single Grain

As a founder, you have a few challenges when hiring for a marketing role or outsourcing marketing, such as: You can’t hire a full marketing team. In this article, you will find out what to pay attention to when choosing both marketing consultants and agencies to work on growing your tech business.