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Buying an Email List: Pros and Cons

PureB2B

Plenty of B2B marketers have burned their fingers by this practice in the past. You can’t sell your products or services without contact information for your leads. Frankly, though, it’s not always realistic to build your own contact list from scratch. Shameless plug: Why you should use Leadiro.

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What is Email Marketing? Tips, Strategies & Tools for Success

Vision6

With a strong email campaign you can connect quickly and efficiently with your target audience, nurture leads, and boost your marketing efforts in one fell swoop. in this article, we’ll answer your burning questions from what is email marketing to how your team can perfect their email strategies. What is email marketing?

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Video for Sales Emails: How to Use Video to Book More Meetings

Vidyard

This is proven to be an extremely effective way to increase open rates and response rates and grab a coveted slice of your busy prospects’ attention. Or worse, they may mark your email as spam and send your deliverability rates plummeting. See how Vidyard can help your business grow with video. Sign Up for Free.

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3 Steps to Increasing Email Deliverability Performance

distribion

With those stats, you can see why brands of all sizes have adopted email marketing as part of their distributed marketing mix, just as you have. The fact is, email deliverability rates are dropping, and what you send and who you send to could be to blame. Study the warning signs. Review email marketing best practices. Reporting basics.

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Sales and Marketing Alignment: Best Practices to Drive Revenue

DealSignal

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. Get down to the root causes of misalignment and poor lead follow-up.

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Sales and Marketing Alignment: Best Practices and Tips to Drive Revenue

DealSignal

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. In a broad sense, marketers focus on messaging, positioning, branding, demand generation, or lead generation.

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Video for Sales Emails: How to Use Video to Book More Meetings

Vidyard

We made a video version of this blog so you can do precisely that! This is proven to be an extremely effective way to increase open rates and response rates and grab a coveted slice of your busy prospects’ attention. Or worse, they may mark your email as spam and send your deliverability rates plummeting.