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5 e-commerce pricing strategies to drive conversions in B2B

Sana Commerce

Having an effective e-commerce pricing strategy is one of many key differentiators between B2C and B2B web stores. The reason is simple: While a B2C pricing strategy is usually built on impulse purchasing, B2B web stores need to think more strategically about the way they sell their goods.

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Ultimate Pricing Power Part III: THE GROUNDWORK OF EFFECTIVE PRICING STRATEGY

Mereo

I recently shared the key elements that make for an effective pricing strategy and who should be leading this. Yet actually taking the steps toward creating an effective pricing strategy can be daunting. 6 KEY PRICING INPUTS TO GATHER Before any decisions start to form, your team needs the right input and data to inform them.

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Why and How to Send A Personalized Discount Email

SendX

Benefits of sending tailored price drop emails. You’ll also see how they help you offer competitive pricing , without sacrificing good profit margins. In our case, we approach personalization from a pricing perspective. But there are ways to differentiate yourself from the rest, regardless of your size or niche.

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Unlocking Sales Potential: Mastering Upsell and Cross-Sell Strategies on Shopify

Huptech Web

Upselling entails enticing customers to purchase a higher-priced or upgraded product version, amplifying its value proposition and delivering an enhanced experience. Upselling is a sales technique used on Shopify to encourage customers to purchase a higher-priced or upgraded version of a product they are interested in.

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Comprehensive Guide to B2B SaaS Pricing Strategies: Models, Examples, and Best Practices

Orange Owl Blog

B2B SaaS Pricing Comprehensive Guide to B2B SaaS Pricing Strategies: Models, Examples, and Best Practices Orange Owl August 13, 2024 Share : Table of Contents What is B2B SaaS Pricing? Why is Choosing the Right B2B SaaS Pricing Strategy Important? This ensures all costs are covered while generating a profit.

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The New Ecommerce Growth Playbook: Scale Your Shopify Store to 9 Figures & Beyond

Convert

For example, you might identify that certain clothing lines have a very slim margin, but there’s little room to optimize costs or increase prices. Here’s a real-life example of test results going against best practices: When Petco executives investigated new pricing for a product sold by weight, the results were unequivocal.

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How to Get Over the Sales Slump After the Holiday Season

Convert

How can you differentiate your brand from the rest? In fact, they might not even care if you’re offering a discount or selling it at full price. A $ off discount works better than a % off for products priced over $100. To nurture the new customers, your first step should be segmenting. But) You Can Bundle.