The ROI Guy

MAY 4, 2006

Our partner IDC's CMO Advisory Practice projects that the global marketing budgets of IT vendors will increase by 7% on average in 2006. [1] 1] This is the greatest year-on-year increase in spending in five years. It is becoming more expensive to gather attention and hence the higher spending earlier on in the process.

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

PureB2B

JANUARY 3, 2022

If you've already invested in creating such killer thought leadership materials as infographics and white papers, it makes sense to promote that content on the websites, blogs and social media channels your top customer prospects visit on a regular basis. Recent studies help tell the story. Is my marketing spend driving overall ROI?

Top of Funnel 62

Top of Funnel High Quality Lead Lead Gen Sales Qualified Leads 62

Rev

OCTOBER 4, 2023

Content such as white papers, thought leadership social media posts and case studies may be more effective at guiding potential buyers through your demand generation funnel. According to a 2021 study, 62% of B2B decision makers relied on content like case studies and webinars when making purchase decisions.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

KoMarketing Associates

AUGUST 3, 2017

That said, there are definite nuances and characteristics of B2B marketing that are different from marketing to a general consumer. For example, differences are reflected in marketing spend. The average marketing budget across all companies in the study was about 8 percent.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

Full Circle Insights

FEBRUARY 28, 2021

In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021. White Papers. Case Studies. Full Circle Method for Digital Marketing Overview. Velocity & Shortening Your Sales Cycle. Optimizing Marketing Outcomes Over Time.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Kapost

MARCH 27, 2017

The latest report by Marketo reveals that 65% of marketers publish content at least once a month. According to Gartner’s CMO Spend Study , marketing spend is on the rise for the third consecutive year. ” Marketers should measure how content moves buyers through the entire sales cycle.

Top of Funnel 48

Top of Funnel Lead Ranking B2B Marketing Planning 48

KEO Marketing

SEPTEMBER 4, 2017

So, the question becomes what marketing programs should you deploy? Even if you operate on a shoestring budget, you can succeed in your market. Although marketing spending for tech companies is approximately 15% of the total annual budget , you can leverage some strategies without breaking the bank.

Paid Search Agency 48

Paid Search Agency Marketing Strategy Marketing & Strategy Companies 48

Engagio

OCTOBER 1, 2019

Marketing is playing a bigger role at the bottom of the funnel. Larger buying committees ( 12 – 16 people) mean that sales reps can’t possibly be talking to every stakeholder 1:1 during a sales cycle — yet talking with multiple personas is exactly what Marketing is good at. (In

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

B2B Marketing Directions

DECEMBER 3, 2017

Marketing accountability has become the mantra for many CMO's, and return-on-investment has become the gold standard for measuring marketing performance. But despite all of this attention and brainpower, proving the financial value of marketing is still challenging for many marketing leaders.

Marketing Attribution 47

Marketing Attribution Lead Ranking Paid Search Agency CMO 47

SnapApp

AUGUST 9, 2017

Studies pulled from an eMarketer report found that video is one of the top 3 most useful types of content for B2B buyers – and Unbounce has shown that an explainer video on a homepage can increase conversion rates by 20%. This explainer video from Dropbox Paper is another great example. So don’t let B2C marketers have all the fun!

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Albacross

APRIL 24, 2019

But once you get to know them better, they might also tell you that they’re having issues with justifying their marketing spend to the CFO, which makes it hard for them to embark on new campaigns and initiatives. By tracking your time to conversion, you’ll be able to predict your sales cycle length more accurately.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

The ROI Guy

MAY 4, 2011

Content marketing represents a significant investment, consuming over 26% of total marketing budgets annually, according to surveys of 1,100 marketers by the Content Marketing Institute. There is clearly a crisis in confidence in content marketing.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Budget Content Marketing 40

Valasys

JULY 30, 2019

The study established that the display network of Google reaches 90% of global internet users. A study by comScore reveals that 210 million unique visitors see ads served by Google Display Network each month in the US. Marketers spend a lot of time thinking about their buyers — who they are, what they need, and how to reach them.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Full Circle Insights

JANUARY 28, 2021

For marketing, a “measurement sprint” that takes place concurrently and spans the sales cycle can be a key to agile marketing success. The scrum master running the marketing sprint will establish goals for the project and align them with company objectives. How Getting Marketing Attribution Right Boosts.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

Full Circle Insights

NOVEMBER 24, 2020

The timeframe around measurement is usually constrained by the sales cycle, which can be longer than the length of the work sprint especially in the B2B world. But regardless of whether you are on a B2B or B2C team, either type of agile marketing team can benefit from a separate measurement sprint. White Papers.

Planning 91

Planning Sales Management Lead Ranking Marketing Attribution 91

Full Circle Insights

MAY 20, 2022

If you’re working in an ABM framework, you may be able to identify actions taken by people in the targeted account and infer from their role where the business is in the sales cycle. White Papers. Case Studies. Full Circle Method for Digital Marketing Overview. Velocity & Shortening Your Sales Cycle.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Full Circle Insights

NOVEMBER 25, 2020

A friend of mine studying engineering introduced me to an IBM 3081 mainframe application called Script which was an amazing experience. My papers looked great coming off an awesome laser printer. In your industry, where do you see the future of marketing going? Consumers of any sort still love clever and fun marketing.

Sales Management 52

Sales Management Marketing Attribution Lead Ranking Full Circle Insights 52

Full Circle Insights

JULY 8, 2022

With Full Circle Insights, marketers can click through to understand the factors driving the trend. . Velocity: Data on lead velocity, which is how long it takes a response to turn into closed/won business, provides crucial insight on the length of the sales cycle and the implications for marketing’s strategy.

Account Based Marketing 52

Account Based Marketing Sales Management Marketing Attribution Lead Ranking 52

Full Circle Insights

JANUARY 26, 2021

In B2B marketing, defining success in terms of revenue requires a completed sales cycle (and the ability to accurately attribute revenue to campaigns). Since the B2B sales cycle tends to be longer than that of B2C, funnel metrics are critical for sprint performance measurement. White Papers. Case Studies.

Planning 52

Planning Sales Management Lead Ranking Marketing Attribution 52

Full Circle Insights

JULY 9, 2020

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

Full Circle Insights

AUGUST 7, 2020

You may have noticed that the pandemic has lengthened sales cycles since purchasing decision-makers aren’t in the office. One silver lining is that it’s easier to capture data from digital interactions, which makes it simpler to monitor campaign performance and make better decisions about marketing spend. White Papers.

Lead Ranking 59

Lead Ranking Marketing Attribution Sales Management Multi-Touch Attribution 59

Full Circle Insights

NOVEMBER 26, 2020

Our platform complements your current marketing stack and brings data from all of your various marketing systems into CRM in a standardized way for full funnel analysis. White Papers. Case Studies. Full Circle Method for Digital Marketing Overview. Velocity & Shortening Your Sales Cycle.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

NOVEMBER 24, 2020

White Papers. Case Studies. Full Circle Method for Digital Marketing Overview. Velocity & Shortening Your Sales Cycle. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. AppDynamics Case Study. DiscoverOrg Case Study. Fuze Case Study.

Full Circle Insights 94

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 94

Full Circle Insights

SEPTEMBER 8, 2021

But it’s also true that the pandemic has dragged on longer than people expected, especially factoring in the initial surge of optimism around vaccine distribution, and it’s important to recognize the role events play in marketing budgets, particularly in the B2B space. Marketing — and Measurement — Remain Essential.

Sales Management 96

Sales Management Lead Ranking Planning Marketing Attribution 96

Full Circle Insights

JUNE 16, 2020

Defining Marketing Attribution. Read our latest Full Circle University SEO Series: Defining Marketing Attribution. White Papers. Case Studies. Full Circle Method for Digital Marketing Overview. Velocity & Shortening Your Sales Cycle. Optimizing Marketing Outcomes Over Time. Infographics.

Lead Ranking 98

Lead Ranking Marketing Attribution Sales Management Enterprise Management 98

Full Circle Insights

SEPTEMBER 20, 2022

ABM is taking B2B marketing by storm, and in response to increasing customer requests, Full Circle has developed an innovative product that allows marketers to track account engagement from both digital and non-digital campaigns within an account funnel. White Papers. Case Studies. Optimizing Marketing Outcomes Over Time.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Full Circle Insights

APRIL 20, 2021

The share of marketers who report adopting an agile marketing approach has been growing , as we find that the pandemic accelerated implementation of agile techniques – with their budget-friendly and shorter project timelines. View the Integrate Case Study. White Papers. Case Studies. AppDynamics Case Study.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 98

Full Circle Insights

AUGUST 16, 2021

Pledge 1% provides resources, case studies and guidance to help participants create an effective strategy. White Papers. Case Studies. Full Circle Method for Digital Marketing Overview. Velocity & Shortening Your Sales Cycle. Optimizing Marketing Outcomes Over Time. AppDynamics Case Study.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

JULY 20, 2021

Proximity is a key influence on how people see the world, and the more people of different races, ethnicities and genders spend time working together, the more likely they are to understand the true strength of diversity — the blending of perspectives, experience and points of view that is absent in a homogeneous environment. White Papers.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

AUGUST 26, 2021

White Papers. Case Studies. Full Circle Method for Digital Marketing Overview. Velocity & Shortening Your Sales Cycle. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. AppDynamics Case Study. DiscoverOrg Case Study. Fuze Case Study.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 98

Full Circle Insights

JUNE 22, 2021

And if you’re using martech like Full Circle funnel metrics and campaign attribution solutions, you’ll be perfectly positioned to demonstrate the success of your agile marketing campaigns. 3 Agile Marketing Tips for the Post-Pandemic Economy. White Papers. Case Studies. Full Circle Method for Digital Marketing Overview.

Planning 102

Planning Lead Ranking Sales Management Marketing Attribution 102

Full Circle Insights

JULY 27, 2021

Digital Source Tracker With Digital Source Tracker, easily connect your digital marketing efforts to your CRM to determine which channels, vendors, and programs drive conversions, accelerate opportunities, and influence revenue. White Papers. Case Studies. Full Circle Method for Digital Marketing Overview. Infographics.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

AUGUST 8, 2021

Full Circle Insights Launches Journey Explorer for Digital Source Tracker, Giving Marketers Visual Insight into the Customer Journey. White Papers. Case Studies. Full Circle Method for Digital Marketing Overview. Velocity & Shortening Your Sales Cycle. Optimizing Marketing Outcomes Over Time.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Multi-Touch Attribution 98

Full Circle Insights

MAY 10, 2021

Top 10 Reports Your CMO Wants from Digital Marketing Show your CMO how your digital marketing efforts influence revenue. White Papers. Case Studies. Full Circle Method for Digital Marketing Overview. Velocity & Shortening Your Sales Cycle. Optimizing Marketing Outcomes Over Time.

Digital Transformation 98

Digital Transformation Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

NOVEMBER 10, 2020

In an earlier post, we talked about some of the preconditions for achieving that, such as finding a way to monitor funnel metrics using a single source of data truth inside the CRM and closer alignment between the sales and marketing organizations. Learn what you need to accomplish your marketing goals. White Papers.

Marketing Attribution 98

Marketing Attribution Sales Management Lead Ranking Budget Programs 98

Full Circle Insights

JULY 12, 2021

Studies have found that women are especially prone to this. White Papers. Case Studies. Full Circle Method for Digital Marketing Overview. Velocity & Shortening Your Sales Cycle. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. AppDynamics Case Study.

Lead Ranking 88

Lead Ranking Sales Management Marketing Attribution Multi-Touch Attribution 88

Full Circle Insights

MAY 5, 2021

White Papers. Case Studies. Full Circle Method for Digital Marketing Overview. Velocity & Shortening Your Sales Cycle. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. AppDynamics Case Study. DiscoverOrg Case Study. Fuze Case Study.

Lead Ranking 94

Lead Ranking Sales Management Marketing Attribution Top of Funnel 94