markempa
JUNE 14, 2005
I wrote a post a while back you might want to check out, " Word of Mouth Marketing relies on reputation not branding. I wrote a post a while back you might want to check out, " Word of Mouth Marketing relies on reputation not branding." BtoBOnline Link: Word-of-mouth marketing gets people buzzing.
markempa
MAY 25, 2005
« Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale | Main | B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards » How to leverage word of mouth for more leads I liked this post by Joe Cullinane, author of 21st Century Selling , over at his WOMP blog. Be visable.
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markempa
MARCH 30, 2005
« New PDF Tracking Gives Us Pause | Main | Podcast: Landing Pages for Lead Generation » Word of Mouth Marketing relies on reputation not branding The premise of my post is that B2B marketing and B2C marketing are different. Word of mouth is all about our reputation. Word of mouth is all about our reputation.
markempa
AUGUST 18, 2006
3: Positioning: How To Test, Validate, And Bring Your Idea To Market Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 My book, Lead Generation for the Complex Sale , along with friends Bryan and Jeffrey Eisenbergs Waiting for Your Cat to Bark?
markempa
OCTOBER 6, 2006
« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.
Vision Edge Marketing
JANUARY 9, 2013
This metric is increasingly important given the brand impact of social media, word of mouth, social networks, etc. Kim found that strong, positive customer-based brand equity has a significant influence on the financial performance of the firm. . . Recently we’ve been asked about measuring brand equity. In 2004, W.
KoMarketing Associates
OCTOBER 30, 2012
Instead, build your customer base by listening to and engaging with your audience; doing so will establish positive word-of-mouth messaging, customer loyalty, and repeat business. So, in other words, a literal tweeter! After all, it’s not every petite dog that proudly sports bling around her neck, is it?
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