BtoB Paper Personalization Studies 
ViewPoint
MAY 10, 2012
He is East Coast Bureau Chief for BtoB Magazine. ” Christopher notes that it all bodes well for a closer alignment between sales and marketing, although there are still personalities involved: “I think marketing would like very much to be more aligned with sales, and perhaps sales is less inclined to.
ViewPoint
MAY 10, 2012
He is East Coast Bureau Chief for BtoB Magazine. ” Chris notes that it all bodes well for a closer alignment between sales and marketing, although there are still personalities involved: “I think marketing would like very much to be more aligned with sales, and perhaps sales is less inclined to.
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KoMarketing Associates
MARCH 7, 2013
BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine. “MarketingSherpa provides B2B and consumer marketing professionals practical Case Studies, research and training on email, demand gen, search, social and more.”
ViewPoint
OCTOBER 2, 2012
Tony Jaros, SiriusDecisions Brian Carroll, MECLABS Rich Vancil, IDC Ginger Conlon, DM News (formerly with 1to1 Media) Christopher Hosford, BtoB, The Magazine for Marketing Strategists. He notes that when they survey sellers on a hundred things marketing produces—like a data sheet, a webcast, a white paper, an event, etc.—sellers
markempa
AUGUST 17, 2007
A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope.
The ROI Guy
JUNE 22, 2010
Carone is that “Marketers must “break through the barrier” of simple personalized communications into more relevant one-to-one interactions with customers.” One of the best ways we have found to connect with customers one-on-one is through interactive white papers. But how can this be accomplished easily and where to start?
markempa
OCTOBER 11, 2006
« White Papers and Lead Generation, Key for BtoB Marketers | Main | Lead Generation for the Complex Sale » How to Become a Thought Leader and Attract Customers Would you like to be more visible and generate sales leads on a limited budget? So everyone cant be one. So everyone cant be one.
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