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KoMarketing Associates
JANUARY 25, 2013
Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. Spending Changes by Channel in 2013.
ViewPoint
MAY 9, 2013
Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. Via eMarketer. E-mail, search engine optimization and content marketing were the most popular B2B tactics. The Most Effective E-mails Are Personal.
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markempa
JUNE 9, 2005
» Participate in MarketingSherpas IT Marketing Metrics Survey MarketingSherpa just launched their 2nd Annual IT Marketing Metrics Survey. This Survey is focused exclusively on IT Marketers. IT Marketers - if you have often wondered how you compare to your peers, make sure you participate in this survey.
markempa
SEPTEMBER 12, 2007
" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
Adobe Experience Cloud Blog
FEBRUARY 9, 2012
An eMarketer article recently reported on a new Accenture study, which saw a huge gap between “knowing” and “doing” when it comes to social media in the B2B Marketers survey group. The problem is that only 7 percent of the survey group felt that their organization was leveraging social media very heavily.
Delivra
OCTOBER 2, 2018
When it comes to B2B marketing, it’s the most effective channel for revenue generation, according to 59% of marketers surveyed by BtoB Magazine. The statistics are just as impressive among B2C retailers, with 80% indicating that email marketing is the greatest driver of customer retention, according to a report in eMarketing.
markempa
MAY 23, 2005
A new study that was covered in BtoB Magazine showed that CMOs who are effective at measuring their marketing performance are more empowered. Survey: CMOs feel the power I often ask CEOs how they measure marketing success. Survey: CMOs feel the power I often ask CEOs how they measure marketing success.
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