Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Here’s how it works.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Hinge Marketing

AUGUST 8, 2013

The report underscores research from a comprehensive survey created in conjunction with BtoB Magazine , and explores the skills and technologies marketers need to optimize ROI initiatives. The first is typical demographics. Here are 5 tips to assess your strategy based on the 5 Tenets of Modern Marketing : 1.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This type of list does not work well for an ongoing lead generation program. Lists should include basic demographic data.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

AUGUST 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But I’ve heard the audience demographic of the Facebook is now moving from being focused on college kids to becoming a place for adults.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Adobe Experience Cloud Blog

APRIL 26, 2011

If you have been in B2B marketing for a while the items below are likely just a summary of the work you are currently doing. For now, evaluate your company and pick a short list of social networks that fits your target demographic. Using every new social network out there can be confusing and spread you too thin.

Class 48

Class B2B Marketing B2B BtoB 48

markempa

MAY 21, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What are their attributes and demographics? Ask your customers why they chose to work with you? Dig your well before you’re thirsty.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120