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Women’s History Month: 12 Influential Women in Content Marketing You Need to Know

ClearVoice

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Just do a little research, target the names that pop up frequently, and present them through clever write-ups. This trend is terrific for the industry.

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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

How should a business operate now? Economists are making stark predictions about the future of small businesses in the US, but at the same time, I live in a town without a courier service established enough to meet the mushrooming demand for home delivery. Where is there work to be done? Let’s think this through together today.

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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Many “traditional” journalists now write blogs; does that make them bloggers? by Blogging PRWeb.

PR 100
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5 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

And so we are winding down the Future of Marketing series (for now) with this post on the 5 mindset shifts marketing leaders need to make. As it relates to getting closer to customers, it was clear that big data was top of mind as a means to help marketers “walk in customers’ shoes” at scale.

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5 Content Marketing Assets You Forgot You Had

Convince & Convert

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! I’m sitting across the desk from a professional and confident marketing executive. We’ve discussed the benefits of social business. Day-to-Day Business.

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What Video Marketers Can Learn From 7 Emmy Nominated Commercials

Hubspot

But, as a marketing blogger, one of the categories I'll be paying attention to this year is "Outstanding Commercial.". While these ads are almost always high-quality and require a big budget, they still use basic marketing tactics, such as storytelling and playing on human emotions, to successfully boost brand awareness.

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7 Ways to Take the Media World by Storm

Convince & Convert

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Many brands today are leveraging employees and outside influencers as part of their content marketing programs.