our-team Blogger Content Curation Storytelling 
Convince & Convert
NOVEMBER 21, 2013
Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. To develop the new website, Coca-Cola spent the past year testing and understanding what types of content resonated the most with its core audience.
Oktopost
JUNE 14, 2021
For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. This includes looking for keywords to target when publishing content and monitoring the conversation on social media.
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KoMarketing Associates
MAY 5, 2015
Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. “The What better way to deliver valuable information to buyers than to walk a mile in their shoes? Leverage Surveys.
Marketing Insider Group
SEPTEMBER 4, 2012
It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing. So here are the 9 content marketing articles you shouldn’t miss… The Battle for Customer Attention.
ClearVoice
MARCH 22, 2019
As female entrepreneurism continues to be a steady growing sector of small business, women are using their innate collaborative nature to team together for shared success. When female writers come to each other’s aid, quality content can be produced — and the gender disparity in bylines and newsroom board meetings gets closer to equality.
Convince & Convert
OCTOBER 2, 2013
Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Repurpose All Your Content. This means thinking mobile first as part of your channel strategy.
Webbiquity
MAY 3, 2011
Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. Though it’s a remarkable list, to keep ours distinct we haven’t duplicated any of Diana and Amy’s picks. Next month, we are following up with our list of 50 men, just in time for Father’s Day.
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