Chris Koch

OCTOBER 6, 2009

Demand for that content hasn’t gone away however, and companies that can provide an adequate alternative will grow their businesses more than those that can’t. To fulfill an ever-increasing demand for content you need a process. How to adapt the publishing process to marketing. Audit content. What’s your publishing process for content?

Planning 100

Planning B2B Thought Leadership Paid Search Agency Thought Leadership 100

Chris Koch

OCTOBER 6, 2009

Demand for that content hasn’t gone away however, and companies that can provide an adequate alternative will grow their businesses more than those that can’t. To fulfill an ever-increasing demand for content you need a process. How to adapt the publishing process to marketing. Audit content. What’s your publishing process for content?

B2B Thought Leadership 100

B2B Thought Leadership Planning Thought Leadership Paid Search Agency 100

Industrial Marketing Today

JULY 29, 2009

101 Tips from 50 Small Business Bloggers Tagged as: Seth Godin , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

SEPTEMBER 20, 2010

In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. Median leads were 77% higher among marketers with blogs of 52+ articles versus bloggers with 24 to 51 articles. The focus here is definitely on quantity.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Design in the absence of content is not design, it’s decoration.” Are you involved in or responsible for redesigning your company’s website?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 21, 2011

I think Jeffrey Zeldman ( @zeldman ), the renowned web designer and blogger, summed up the problem best when he said, “Content precedes design. New documentation and training are in high demand because of the constant change as a result of new products, processes and retooling.

Marketing Websites 60

Marketing Websites Wiki Content Buying Cycle 60

Adobe Experience Cloud Blog

MAY 23, 2010

Mike Damphouse of Green Leads offers insight on the intersection of demand generation and social media on Modern B2B Marketing Blog. He also shares tips to better understand how prospects buy and the information they need at each stage of the buying cycle. discusses the impact of Web 2.0 for B2B marketers.

Social Media 48

Social Media Media Web 2.0 B2B 48

Industrial Marketing Today

AUGUST 24, 2009

Leave a Comment { 1 trackback } 7 | Industrial Marketing Today Previous post: Business Value of Social Networking Next post: 101 Tips from 50 Small Business Bloggers FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

The ROI Guy

JANUARY 25, 2011

Understanding how to facilitate this buying lifecycle, especially how to connect and engage todays economic-focused executive, is a key to sales success, and establishes a roadmap for sales enablement. The Bottom Line Buyers are clearly in control of the buying cycle and are more frugal than ever before.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Industrial Marketing Today

JULY 14, 2010

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Adobe Experience Cloud Blog

JUNE 7, 2011

Buyers now have access to a growing universe of expert bloggers, colleagues, friends, and thought leaders, all of whom offer reviews, opinions, and valuable input on the products and services they are considering. Indeed, social media demands it.

Social Media 48

Social Media Process Media Transparency 48

The ROI Guy

NOVEMBER 4, 2010

As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. With the Great Recession more pressure than ever is on IT to do-more-with-less, and the economic buyer is firmly in control, demanding even more financial due diligence. The End of Sales as we Know It?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. Powered by Blogger.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Marketing Insider Group

JANUARY 9, 2024

Yet, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages. It’s worth noting: The tactics employed and the frequency of touches will depend on the solutions you sell and the buying cycle of the prospect. If registrants failed to attend you can send an “on-demand” video to follow up.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Markempa

APRIL 30, 2019

In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities. Yet, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages.

Lead Nurturing 70

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 70

SnapApp

DECEMBER 4, 2017

Only 55% of bloggers update old posts. Takeaway : SEO, email marketing and influencer outreach remain the three most common ways for bloggers to get traffic to their site, but paid promotion has skyrocketed almost 400% since 2014. . . Takeaway : There’s an increased demand for marketing technology because it’s proven to work.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Industrial Marketing Today

OCTOBER 26, 2009

That will give you an idea of demand. Leave a Comment Previous post: 101 Tips from 50 Small Business Bloggers Next post: Are You Creating Irresistible Offers with Your Email Marketing? Check your competition — review your competitor’s design and the flow of their landing page. Thanks for the thoughtful post.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Create different forms of content to be delivered at different stages in the buying cycle. Use data from your CRM to help determine the type of content you need.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Create different forms of content to be delivered at different stages in the buying cycle. Use data from your CRM to help determine the type of content you need.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Create different forms of content to be delivered at different stages in the buying cycle. Use data from your CRM to help determine the type of content you need.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Create different forms of content to be delivered at different stages in the buying cycle. Use data from your CRM to help determine the type of content you need.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Create different forms of content to be delivered at different stages in the buying cycle. Use data from your CRM to help determine the type of content you need.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Create different forms of content to be delivered at different stages in the buying cycle. Use data from your CRM to help determine the type of content you need.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Create different forms of content to be delivered at different stages in the buying cycle. Use data from your CRM to help determine the type of content you need.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Create different forms of content to be delivered at different stages in the buying cycle. Use data from your CRM to help determine the type of content you need.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Create different forms of content to be delivered at different stages in the buying cycle. Use data from your CRM to help determine the type of content you need.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Create different forms of content to be delivered at different stages in the buying cycle. Use data from your CRM to help determine the type of content you need.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Create different forms of content to be delivered at different stages in the buying cycle. Use data from your CRM to help determine the type of content you need.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Create different forms of content to be delivered at different stages in the buying cycle. Use data from your CRM to help determine the type of content you need.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Create different forms of content to be delivered at different stages in the buying cycle. Use data from your CRM to help determine the type of content you need.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Create different forms of content to be delivered at different stages in the buying cycle. Use data from your CRM to help determine the type of content you need.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Create different forms of content to be delivered at different stages in the buying cycle. Use data from your CRM to help determine the type of content you need.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Create different forms of content to be delivered at different stages in the buying cycle. Use data from your CRM to help determine the type of content you need.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Create different forms of content to be delivered at different stages in the buying cycle. Use data from your CRM to help determine the type of content you need.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Create different forms of content to be delivered at different stages in the buying cycle. Use data from your CRM to help determine the type of content you need.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Create different forms of content to be delivered at different stages in the buying cycle. Use data from your CRM to help determine the type of content you need.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40