Terminus

OCTOBER 29, 2021

and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A Why Use Account-Based Marketing? ABM Replaces All Other Marketing Activities. Hi there, Vladimir Blagojevic here.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Content Standard

JANUARY 9, 2017

Earlier this year, our associate marketing director at Fractl , a US-based content marketing agency, returned from a speaking engagement at a marketing conference in Peru. Considering the rapid rate of globalization , many attendees recognized the potential of expanding their businesses into foreign markets.

Barriers 40

Barriers Marketing & Strategy Content Paid Search Agency 40

BuzzSumo

DECEMBER 17, 2020

The business of content marketing is the business of ideas. Blog post ideas, newsletter or ebook ideas, ideas for courses or whitepapers—we need them all. click_to_tweet tweet=”A reliable source of inspiration for multiple topics can make-or-break our content marketing. And we need a lot of them!

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

Contently

OCTOBER 15, 2020

Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Lately, innovative marketing teams have been thinking beyond the standard blog post.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

ClearVoice

JUNE 13, 2022

Apply faulty and outdated SEO tactics, and you’ll only burn through your marketing budget without achieving anything meaningful. However, apply the best SEO strategies, and you’ll be in marketing heaven. Essential SEO strategies include keyword research, content creation and optimization, and link building.

Marketing Budget 116

Marketing Budget Tactics SEO Lead Ranking 116

Contently

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Lately, innovative marketing teams have been thinking beyond the standard blog post.

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

Sharpspring

APRIL 9, 2021

Content marketing has become the backbone of a strong marketing strategy. Marketers have learned that if you build the content, they will come. In that spirit, you’re in the right place if you’re looking to find some pro tips for writing a better content calendar in 2021!

Tips 104

Tips Content Budget Programs Advertising Agencies 104

Contently

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. For GE, however, it’s the culmination of a decade-long commitment to content marketing. But the newsletter also contains worthwhile content from around the web that has nothing to do with the brand. Probably not.

Lead Scoring 167

Lead Scoring Lead Ranking Lead Generation Top of Funnel 167

SpotMe Blog

SEPTEMBER 22, 2022

They ran about 500 marketing and medical events in APAC by the end of Q3 in 2022. Read on to discover the emerging trends in HCP engagement, success metrics to measure, and omnichannel strategies to use at your future pharma events. How do we know? 50% of our event platform customers are from the life science industry.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Sharpspring

APRIL 9, 2021

Content marketing has become the backbone of a strong marketing strategy. Marketers have learned that if you build the content, they will come. In that spirit, you’re in the right place if you’re looking to find some pro tips for writing a better content calendar in 2021!

Tips 52

Tips Content Budget Programs Advertising Agencies 52

Sharpspring

APRIL 9, 2021

Content marketing has become the backbone of a strong marketing strategy. Marketers have learned that if you build the content, they will come. In that spirit, you’re in the right place if you’re looking to find some pro tips for writing a better content calendar in 2021!

Tips 52

Tips Content Budget Programs Advertising Agencies 52

ClearVoice

NOVEMBER 27, 2019

A content level refers to the level of content in a brand hierarchy. Higher levels are more rooted in your core brand experience, while lower levels support them in terms of strategy, branding, or function. You can use content levels to better understand the interconnectedness of the content you create for your brand.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Content4Demand

JANUARY 31, 2023

Buying committee content can help persuade each stakeholder in the B2B buying group. Buyer’s journeys are now buyer-driven with lots of self-serve content. As marketers, we still have the challenge of offering them content that drives them through the funnel to become sales opportunities.

Buy 59

Buy Top of Funnel Work Management Marketing Management 59

Belkins

NOVEMBER 18, 2019

With plenty of messengers and apps on their hands, it is very easy to dive into the world of images, photos and videos or share content with just one tap. The second glance requires an in-depth exploration of user mentality, your business specifics, and your prospects’ needs. Can Social Media Work for B2B? In a good way.

Social Media 40

Social Media Social Marketing B2B Marketing Media 40

Biznology

MARCH 26, 2013

My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. Showing up is good enough for social media marketing. Showing up is good enough for social media marketing. You’re not @AmericanAir , and you don’t need to be. There, I said it.

Social Media 80

Social Media Media Work Management Class 80

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Contently

JULY 31, 2019

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too. Translating is a tricky business.

CMS Development 166

CMS Development Planning Content Marketing Enterprise Management 166

Single Grain

SEPTEMBER 3, 2019

Content marketing. According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. Neil Patel is the king of content marketing.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

Social Media 161

Social Media Media Webinar Metrics Marketing & Strategy 161