creative-design 
Biznology
JULY 19, 2018
Q: How is Ascend differentiating from its competitors? We began in 2016 by designing a more sophisticated journey architecture. Ascend also designed custom landing pages that matched each email version. To design and deliver well-attuned journey experiences, you need to assemble the relevant content.
Kaon
JUNE 26, 2019
These digital solutions enable new types of innovation and creativity, driving business outcomes and change, rather than simply enhancing and supporting traditional methods. Oddly enough, many of the products in modern-day labs have become commoditized, leaving competing marketers scrambling for differentiation points that set them apart.
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Pam Didner
OCTOBER 15, 2022
In addition, there are digital elements such as hotel blocks, event layout planning, event promotions, the registration process, event apps, and even your event theme, as well as creative design. Having high-quality track sessions and good speakers are unique differentiators that you can dial up to attract potential attendees.
Adobe Experience Cloud Blog
FEBRUARY 22, 2017
A great example of this is the decline of ‘batch-and-blast’ mailers and emails. This allows you to continuously differentiate yourself in the market and capture the attention of your audience. Simplify audience segmentation. Master Engagement Marketing . Consistently measure and report across channels.
Ambal's Amusings
DECEMBER 17, 2009
Hugh MacLeod's Ignore Everybody: and 39 Other Keys to Creativity. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Get Content. Get Customers.
Unbounce
AUGUST 6, 2021
Demographic segmentation can be a stronger starting point that can make your landing page strategy more specific. When you consider these types of details, your landing page takes the form of 1:1 communication, instead of an impersonal 1:many blast that speaks to nobody in particular. Image Source. When do people use their product?
Martech Advisor
SEPTEMBER 24, 2019
Think mobile-first and ensure all communications and interfaces are designed with the mobile experience in mind. Avoid batch and blast communications. Strategically blend editorial content with promotional content and create segmented and automated programs across digital channels to deliver more tailored experiences.
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