The Anatomy of a Strategic Demand Marketing Plan – Part 3: The Strategy Phase
ANNUITAS
AUGUST 12, 2020
Through the previously discussed Insights Phase, we gathered information on people, process, content, and technology through a myriad of sources to better understand your buyer. At Strategy Phase, we translate these insights into a Strategic Demand Marketing Plan in a layered effort, all built on top of the customer journey. .
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