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What Is Vendor Sprawl?

Salesforce Marketing Cloud

The big picture The average enterprise company uses more than 1,000 different applications across separate departments, which are often siloed, according to MuleSoft’s 2023 Connectivity Benchmark Report. This is known as vendor sprawl. Consolidate your spend with one or just a few vendors. What is vendor sprawl?

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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

It analyzes data to identify key trends and issues, and works with vendor leadership to improve solutions. Industry Reports. 55+ insight-driven reports available each year to payers and providers in exchange for feedback on their experiences. vendor performance data based on user feedback. ABA Benchmarking Programs.

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47 new martech companies from latest Y Combinator cohort — the counter-consolidation narrative lives on

chiefmartech

Varos — competitive performance benchmarking. Hotswap — facilitate switching vendors ( including martech platforms ). Noloco — no-code web portal builder for SMBs (agencies, realtors, etc.). The LUMA Q2 2021 Market Report reported 83 martech deals in the first half of this year.

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Advertisers Want Their Data (or else!)

Bionic

Agency will provide to Advertiser, Advertiser Data and Change History, in addition to any other reports specified in a Scope of Work or elsewhere in this Agreement. Such reporting and data will be supplied in relation to all of the Services which have been provided, at a frequency and in a form and format acceptable to Advertiser.

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2018 Martech 5000 Supergraphic: 5 Tips on How to Choose a Lead Gen Vendor

NetLine

Marketers are faced with so many nuances and variables when choosing vendors for their martech stack. To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. Are reports clear, customizeable and easily shared with team members or clients? Define objectives.

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Top 5 B2B Customer Experience (CX) Best Practices for 2020!

Martech Advisor

A 2017 Accenture report stated that 90% of B2B executives cite CX as a very important factor in achieving their organizations’ strategic priorities. Cultural alignment: Cultural alignment between the service provider or the vendor and the client organization is a crucial factor in sustaining long-term business relationships.

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B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

So here’s a simple way to benchmark your own B2B ecommerce marketing. Now for the benchmarking part: Does your organization have any of these best practices in place? Here are a few stats from a 2019 RedStage report : 80% of B2B buyers use mobile phones at work. Only with 32% start with any supplier’s website or portal.

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