6sense

NOVEMBER 18, 2021

Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. As a function or focus area, account-based marketing (ABM) has been interpreted — and misinterpreted — in so many ways. I’ve heard CEOs tell their marketing leaders to “do ABM” to an account or for a rep.

Account Based Marketing 62

Account Based Marketing CMO ABM Peer-to-peer 62

Televerde

JANUARY 11, 2018

In the last part of this series of posts on how modern marketers get superior results, we focused on how an engagement strategy can help you understand your customers and send them the right messages at the right time. Modern marketers follow a six-point approach to data intelligence: 1.Data Data Sourcing and Aggregation. Location. ?

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Marketing & Strategy Multi-Channel 81

Valasys

FEBRUARY 28, 2020

The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. At least, this is what the marketers think of in first place & this is where the majority of the marketers align their focus on. billion in 2015 to $4.0

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Televerde

DECEMBER 19, 2017

In the last part of this series of posts on how modern marketers get superior results, we focused on how an engagement strategy (link to second blog post) can help you understand your customers and send them the right messages at the right time. Modern marketers follow a six-point approach to data intelligence: 1.Data ♦ Job function.

Lead Ranking 49

Lead Ranking Marketing Qualified Leads Multi-Channel Psychographics 49

Valasys

NOVEMBER 15, 2019

According to HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”. When creating a buyer persona(s), the marketers should consider including customer demographics, behavioral patterns, motivation & goals. Unfortunately.”.

Marketing AI 45

Marketing AI Work Management Psychographics Marketing Management 45

Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Read more on How to Build Customer Loyalty with Content Marketing. If you get that part right, selling is easy.”.

Lead Nurturing 59

Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 59

Valasys

OCTOBER 11, 2019

Personalization & targeting of specific accounts based on demographics, firmographic, psychographic, intent-data, technographic insights, ‘fit-data’ as well as the intent-based targeting constitute the cores of a highly successful Account-Based Sales strategy.

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40