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Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

Audience Explorer is the only real-time tool that facilitates researching about audience engagement in the B2B dominion. Features such as ‘Trending Topics & Buyer Research Stream’ provide information about the type of content being consumed by a specific persona in real-time.

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How to Define & Measure Social Media KPIs Part V

Valasys

Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market. The content type needs to be adjusted to the interests & research methodologies of the buyer persona. How to define social media KPIs is a question on the mind of every marketer today.

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How Omnichannel Reputation Management Assists in B2B Branding

Valasys

As the popularity of the internet for marketing research picked up, word of mouth marketing also evolved & went majorly online. Go Social: According to Reputation.com, 78% of the customers consider it important to research the brands online before making a buying decision. Benefits of Omnichannel Reputation Management.

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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

Running highly customized marketing to the ideal prospects consistently ensures that the marketers are likely to close more of the leads & achieve a higher proportion of sales closure. It can be used across a consolidated multi-channel marketing strategy to gain the maximum return on the marketing investment (ROMI).

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits. Tools such as Google Keyword Planner, KeywordTool.io. &

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How to Define & Measure Social KPIs – Part -1

Valasys

54% of social browsers use social media to research products (Source: GlobalWebIndex, 2018) & 74% of the customers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends & families (Source: Forbes, 2018). Keeping abreast with industry standards always helps.

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The Ultimate List of B2B Marketing Software for Ambitious Brands

Valasys

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). Additionally, there’s also competitor analysis functionality for the marketers to benchmark their performance.