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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. Twitter is compelling for certain verticals, news, politics, sports. public broadcast models. They might not.

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[Book Review] "The Organic Growth Playbook" - A Proven Recipe for Driving Revenue Growth

B2B Marketing Directions

Historically, the company segmented its market by industry vertical and tailored its marketing messages and product bundles to these segments. More importantly, the analysis revealed that just over 85% of the prospects that made a purchase chose a vendor they had consulted with during the early research phase of the buying process.

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4 common COVID business scenarios and how to manage them to prepare for recovery

Ledger Bennett

It’s different for every client and every vertical, but as a starting point, if you’re in a position where you can demonstrate positive return on spend that will help you protect the budget in the first place. The vertical you operate in. Nurturing pipeline beyond email – extended sales cycle, lower lead scoring barriers.

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How to Get Into Tech Sales in 2023

Hubspot

This involves selling security, consulting, or troubleshooting services to companies. Further, as you gain more experience, you can move vertically to other sectors in the industry that interest you, including FoodTech, CleanTech, and more. Although the tech industry seems intimidating, it has a relatively low barrier to entry.

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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

This is perhaps the lowest barrier to overcome because there are agencies that offer marketing services across a range of channels, and if the client understands Amazon PPC, then the principles of Google PPC are the same (even if the execution isn’t). That makes up for a lot of media spend on wasted clicks.

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Jeff Pedowitz on The State of Marketing Automation

ViewPoint

Could marketing automation be a solution that requires a barrier to entry that might, in fact, call for more aggressive pricing rather than lower pricing? In your article you mention the need to solve key vertical challenges. Saying that they need consultants would be a little self-serving. Can you provide a couple of examples?

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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. Unfortunately (or fortunately), most paid consultants and services companies now realize that content marketing is really hard. There are no more excuses.