ClickZ
OCTOBER 14, 2020
Important elements of in-app ad design and creative, include interactivity, bite-sized messaging, dynamic imagery, and effective and relevant calls to action. It’s not enough to take creatives used for television or web and port them over to in-app as-is. When I was a child, I used to love my uncle’s National Geographic magazines.
Digital B2B Marketing
APRIL 11, 2012
According to recent research from ComScore , 31% of banner ads don’t ever have the chance to be seen. So how many banners really go unseen? trillion online banner ads were served in 2011. The average person online in the US was served 19,000 banners in 2011. Every channel has similar issues.
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Webbiquity
MAY 16, 2011
Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? Content aggregation ?).
ClearVoice
JULY 18, 2023
Radio, print, and television ads all work roughly the same way. Ads are very sales-focused, with a direct goal of trying to convince consumers to buy. Loosely targeted: You might place a traditional ad during a TV show aimed at your target market or on a billboard along your city’s downtown corridor.
Content Standard
MAY 22, 2016
The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.
Content Marketing Institute
MAY 31, 2018
The digital media could be the product itself – a music collection, streaming television series, video, electronic magazine, e-book or catalog – distributed in a variety of formats or forms. Sign up to receive your free subscription to our quarterly print magazine. Digital assets are instrumental to realizing this plan.
Content Standard
MAY 22, 2016
The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.
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