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Inbound versus Outbound Marketing

TrustRadius Marketing

Inbound and Outbound marketing offer different approaches to achieving the same goals of generating leads, driving sales, and improving customer relations. Outbound marketing involves many of the classic sales strategies from before the turn of the century. What Is the Difference Between Inbound and Outbound Marketing?

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Battle of the Titans: Content Marketing vs. Traditional Advertising in the Financial Sector

ClearVoice

Both content marketing and traditional advertising fall under the global umbrella of “marketing.” Let’s take a deep dive into content marketing vs. traditional advertising in finance. Radio, print, and television ads all work roughly the same way. Today, businesses have another option: content marketing.

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Digital Advertising Glossary: The A-Z Beginner’s Guide

Outbrain

Advertising is distributed in many ways, including print (magazines, flyers, direct mail), digital (internet, mobile, email), visual (TV, billboards, catalogs) and audio (radio, robocalls). Since the very first online banner ad , published in 1994, digital or online advertising has become something of a behemoth. Banner Ads.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Whether placed on your landing page to spur conversions or YouTube, video is a powerful way to demonstrate the concepts in a white paper. If you’ve done your persona research , you know which online publishers, such as industry magazines, your target audience frequents. Third Party Email Lists. Online Display.

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5 Best Content Marketing Videos of All Time

Marketing Insider Group

One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. Smart content marketers don’t focus strictly on numbers, but also account for the true value and connection they’re creating for customers.

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Your Mobile Content Strategy Will Change—Here’s Why

Content Standard

Instead of naysaying the rise of ad blockers, marketers should be more interested in understanding why so many users install them. Simply put: People dislike ads when they disrupt their digital experience , whether on desktop or mobile. Part of the problem stems from the lack of ad customization by platform.

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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Take YouTube, for example. Conveniently for us B2B marketers, video also conveys more information per minute than any other media platform. by Jon Miller Online video is exploding. The appeal of the play button.