Digilant

AUGUST 10, 2023

The programmatic ad industry is rife with jargon and acronyms, but from an advertiser’s standpoint, there are just a few basics to know: Brands and agencies use a demand-side platform (DSP) to indicate which impressions they want to buy and how much they want to pay. What Does Programmatic Advertising Look Like?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

The programmatic ad industry is rife with jargon and acronyms, but from an advertiser’s standpoint, there are just a few basics to know: Brands and agencies use a demand-side platform (DSP) to indicate which impressions they want to buy and how much they want to pay. What Does Programmatic Advertising Look Like?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Outbrain

DECEMBER 28, 2020

Samsung used Outbrain’s Native Social solution to generate awareness without disrupting end-users’ experiences, and extended their social campaigns to premium publishers outside of the walled gardens. When was the last time you saw such a high CTR from a traditional banner ad? Samsung Case Study. Red Bull Case Study.

Case Studies 29

Case Studies Case Study Studies Best Practices 29

Outbrain

APRIL 20, 2020

In a nutshell, a buyer persona is a research-based profile of your target customers or audience. A buyer persona helps you get into the mindset of your customers and allows you to determine what they might want from your brand and what solutions you can provide. Investing in Original Research.

Paid Content 32

Paid Content Marketing & Strategy Marketing Strategy Buyer Personas 32

Hubspot

SEPTEMBER 10, 2015

This trend creates new opportunities and challenges for the digital publishing industry. What's The Best Strategy For Publishers on Mobile? You need a user experience that is as ubiquitous as your customers. One way to get started is to conduct regular customer surveys and research. The reason? You’d never know.

Cost Per Thousand 28

Cost Per Thousand Cost per Acquisition Cost per Lead Cost Per Click 28

Single Grain

AUGUST 1, 2023

Since the ads blend into the page, it makes them appear more authentic than traditional advertising. Traditional display ads can appear as a banner on the top or bottom of the page or even to the side. These banner ads look sales-y, and website visitors usually ignore them. Don’t forget about customer retention.

Paid Content 52

Paid Content Advertisements Advertising Campaigns 52

LeadsRX

MARCH 23, 2022

So they recruit a group of people and then they expose them to a number of different ads that the company wants to get a read on. And there’s a series of questions: purchase intent, brand favorability, purchase consideration, likeability. These keywords come at low costs and with a high purchase intent.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Media Advertising Funnels 88

Hubspot

JULY 10, 2019

When used correctly, tracking pixels can help optimize your ads and get them in front of a receptive audience. When explicit consent is given, cookies can be used to customize a user's experience. From an ad tracking perspective, cookies are the driving force behind most ad retargeting campaigns.

Doubleclick 52

Doubleclick Paid Search Agency Ads Adsense 52

Outbrain

DECEMBER 30, 2019

This finding suggests marketers creating video ads for mobile should be mindful of length based on the type of traffic they want to attract. Video Ad Spend Is Increasing. A report published in April 2019 confirms digital video ad budgets are up 25% year over year. The growth is more substantial in specific industries.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60

Televerde

OCTOBER 30, 2019

In 1555, he published Les Prophesies, a collection of his major, long-term predictions; many of which are cited as truths today. Email is the single most effective tactic for turning your prospects into loyal customers. Podcast ads result in an average 14% lift in purchase intent for brands who advertise in business products.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Outbrain

FEBRUARY 1, 2023

The aim of top-of-funnel marketing is to grab the attention of potential customers and bring them into the company’s sales funnel. Paid advertising: Displaying online ads can be an effective way to get people into your sales funnel, such as search engine ads, social media ads, native ads, and banner ads.

Top of Funnel 52

Top of Funnel Paid Content Marketing Funnels Work Management 52

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. 77% of Internet users read blogs, but only 14% of blogs are published by corporations. Twitter Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100