Conversica

MAY 2, 2022

The integration, which builds on the growing success of the Conversational ABM product launched in November 2021, enables Conversica AI Assistants to tap into the rich account and intent data from 6sense to identify whom to target and tailor two-way, humanlike conversations with the level of personalization required to scale any healthy ABM program.

Account Based Marketing 40

Account Based Marketing Enterprise Management ABM Work Management 40

Metadata

MAY 8, 2023

These manual, repetitive, albeit necessary tasks swallow your limited bandwidth and rob time you could spend on tasks like planning your experiments or working with your design team to come up with head-turning creativity. With Metadata, you build your audiences in one place (see below) using 10+ data sources, with first and third-party data.

Social Media 52

Social Media Cost per Lead Campaigns Automation 52

The ABM Agency

JANUARY 15, 2021

Questions to ask to determine the total cost of content creation: How many team members do you have in-house who can create content, and do they have the bandwidth for this campaign? Do you need to hire freelance content writers and graphic designers? If so, what level of experience are you willing to pay for? . Example: Hubspot.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Leadspace

JANUARY 22, 2018

Just like we use lead scoring to score visitor intent, various channels and mediums should be “scored” on their contribution to moving people through the funnel. Related: How to Drive More Sales with Intent Data.

Lead Ranking 126

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 126

Zoominfo

SEPTEMBER 9, 2020

Suddenly, you can begin to frame your pitch in a way that drives value because you truly understand their business beyond surface level data points. Intent data is another component of sales intelligence that captures online behavior-based activity across the internet (not just on your website) that links buyers and accounts to a topic.

Demographics 200

Demographics Ideal Customer Profiles Work Management Marketing Management 200

DemandBase

APRIL 13, 2020

Unfortunately for other vendors, who haven’t had the bandwidth & resources to build out such a sophisticated data set with constant AI evaluation, they’re being highly affected by recent work-from-home orders. Intent Data is the New Lead. The intent gathering methodology we deploy is not impacted.

DemandBase 105

DemandBase Work Management Marketing AI Marketing Management 105

6sense

AUGUST 29, 2021

To do that, Casey knew they’d need to start using intent data to understand buying stages and areas of interest — and to make sure they were focusing their efforts on the best accounts. Casey was very familiar with Bombora intent data from a previous role at Marketo.

Bombora 48

Bombora Lead Ranking Work Management Intent Data 48

Strategic-IC

JUNE 20, 2022

And again, everybody in the business will have their view of account selection, but you also want to back this up with the data that you have available. That could be internal first-party data, it could be external third-party data, intent data and things like that, to help validate this thinking.

Top of Funnel 62

Top of Funnel Account Based Marketing ABM Sales Management 62

PureB2B

MARCH 11, 2022

The challenge for many businesses is there isn’t enough personnel, bandwidth, or budget to man the gates, as it were, all day, every day. You increase your chances of converting an MQL to an SQL with intent to buy if you reach out via multiple channels. Intent has many indicators. With PureSyndication , we simplify intent.

Marketing Qualified Leads 68

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 68

PureB2B

MARCH 11, 2022

The challenge for many businesses is there isn’t enough personnel, bandwidth, or budget to man the gates, as it were, all day, every day. You increase your chances of converting an MQL to an SQL with intent to buy if you reach out via multiple channels. Intent has many indicators. With PureSyndication , we simplify intent.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Martech

JANUARY 20, 2022

Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. Intent data can be a byproduct of participating in the event. Virtual events are NOT physical events.

Digital Asset Management 140

Digital Asset Management Work Management Marketing Management Planning 140

EveryoneSocial

SEPTEMBER 25, 2023

We didn’t have to think about where people were; we simply needed to match our content to the audience’s search intent. Much of the data you and your team would like to have is right there in the open — you just need to know where to look and how to work with it. Why is traditional content marketing dead? Social is different though.

Paid Content 69

Paid Content Paid Search Agency Content Marketing Advertising Agencies 69