6sense

AUGUST 28, 2021

How many of you have had that call: the low bandwidth, dropping every third word, frozen faces call? And how much better is the great bandwidth, crystal-clear call in comparison? In other words, we have a bandwidth problem. Account identification is the bandwidth of your ABM program. Why care about account identification?

Bandwidth 48

Bandwidth Ad Frequency Demand Generation Account Based Marketing 48

Conversica

MAY 2, 2022

The integration, which builds on the growing success of the Conversational ABM product launched in November 2021, enables Conversica AI Assistants to tap into the rich account and intent data from 6sense to identify whom to target and tailor two-way, humanlike conversations with the level of personalization required to scale any healthy ABM program.

Account Based Marketing 40

Account Based Marketing Enterprise Management ABM Work Management 40

PureB2B

AUGUST 10, 2021

Every company has a wealth of tools at their disposal for collating, segmenting, qualifying and distilling data. To a large degree, that data has become a commodity. Enriching and validating your data is a critical first step toward actionable intelligence. Most companies are fully aware of the sources of data mentioned above.

Ideal Customer Profiles 62

Ideal Customer Profiles Multi-Channel Validation Bandwidth 62

6sense

AUGUST 29, 2021

To do that, Casey knew they’d need to start using intent data to understand buying stages and areas of interest — and to make sure they were focusing their efforts on the best accounts. Casey was very familiar with Bombora intent data from a previous role at Marketo.

Bombora 48

Bombora Lead Ranking Work Management Intent Data 48

PureB2B

MARCH 11, 2022

The reason you want to respond and reach out quickly is there are simply far too many other things that will grab your lead’s attention—from other companies’ outreach efforts to all the other work your lead’s juggling on any given day. Intent has many indicators. More often, however, leads aren’t as forthcoming with intent.

Marketing Qualified Leads 68

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 68

PureB2B

MARCH 11, 2022

The reason you want to respond and reach out quickly is there are simply far too many other things that will grab your lead’s attention—from other companies’ outreach efforts to all the other work your lead’s juggling on any given day. Intent has many indicators. More often, however, leads aren’t as forthcoming with intent.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62