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MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?

Martech

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. Services range on a continuum from the full design, implementation and management of clients’ technology stacks to isolated, finite, very specific projects.

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5 Features Every Content Marketing Management Software Should Have

DivvyHQ

Content is the fuel powering today’s modern marketing engine. By executing a solid content marketing strategy, you can build trust and engagement with your audiences, and attract leads and traffic to your website. Here are five features every content marketing management software should have.

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How To Evaluate an Online Video Platform

Vidyard

You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2 Are you looking to help marketing with video management and data collection? Enterprise video hosting and sharing solution that’s built to meet your needs.

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Have you thought your CMS, SEO, and site-hosting strategy through?

Biznology

month web hosting services with the click of a button, there’s the cheap and easy way and there’s the right way. Most modern content management (CMS) sites support plugins and modules. There are so many useful plugins and off-site 3rd party services available, each of which can slow Drupal down. Content Management Systems.

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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

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NetLine and ON24 Team Up to Deliver a Game-Changing Partnership for B2B Marketers

NetLine

To compete in this crowded space, B2B marketers need innovative solutions that boost reach and ROI in short order. It’s this exact reason why ON24 and NetLine have joined forces —to empower enterprise customers with an unprecedented advantage in the digital marketing landscape.

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How Top Brands are Accelerating SEO Content Creation with AI

Content Standard

With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel. In fact, 90 percent of enterprise marketers reported SEO as a key focus in 2023 and beyond, according to BrightEdge.