Online Marketing Institute

MAY 24, 2009

While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. Posted byMike Frichol at07:38 Permalink Labels: B2B vs. B2C , demographics , differentiated , psychographics 2comments: Lee Levitt said. to segment and target relevant markets. Mike, Great conversation.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 Forrester ). Content Marketing Institute.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Valasys

SEPTEMBER 13, 2019

According to eMarketer, programmatic buying will amount to about $14.88 As compared to the B2C companies, the B2B brands have been relatively slower & speculative with the adoption of programmatic advertising. billion of approximately $58.6 digital advertising budget this year.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Valasys

JANUARY 9, 2020

According to eMarketer , 93% of video watchers in India watch Youtube. A combined study by Forrester Research & Think With Google predicts that by the year 2025, half of the viewers (50%) under the age of 32, will not subscribe to a traditional cable-TV service & would prefer YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Hubspot

JUNE 9, 2016

5) Between 2016 and 2020, eMarketer predicts Instagram will add 26.9 Image Credit: eMarketer. Image Credit: Forrester Research. Instagram will grow 15.1% this year, compared to just 3.1% growth for the social network sector as a whole. Tweet this stat! Tweet this stat! 6) In 2016, 9.5% in the U.S.) Tweet this stat!

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Online Marketing Institute

NOVEMBER 1, 2010

billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

LEADership

NOVEMBER 18, 2014

The same is also true in the B2C area but B2B is particularly plagued by a ton of noise. More details and statistics are available in this eMarketer article: Are Social Media Marketers Losing Confidence? The only way for organizations and brands to break through is by delivering meaningful, useful, contextual and valuable content.

Social Media 40

Social Media Email Marketing Social Marketing B2B Thought Leadership 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

JANUARY 17, 2011

by eMarketer. You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. Are Twitter Followers Better Than Facebook Fans?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Content Standard

AUGUST 26, 2015

For the Content Marketing Institute’s 2015 B2B and B2C trend reports, researchers asked for the first time about paid distribution. You can see the B2B and B2C breakdown below: When I think back to how marketers were approaching amplification last year, it was with an uninformed or undocumented strategy. billion by 2017.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? David Erickson reports that 39% of B2B marketers (as well as 37% of their B2C counterparts) view blog posts as the most valuable type of content to support their marketing efforts. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer.

Paid Content 100

Paid Content Social Media Statistics Research 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Though it’s a B2C case study, it clearly illustrates the importance of social media and, thus, is applicable to B2B marketing as well.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Blogging “increases Twitter reach by 113% for B2B companies and 30% for B2C companies.&#. Small Biz Lead Gen Surges with Social by eMarketer. B2B Marketers Severely Lag B2C Players in Social Media by My Venture Pad. Infograph] by Thoughtpick.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100