Contently

AUGUST 15, 2017

Per the report, 85 percent of B2B marketers say events are either “critical” or “very important” for accelerating the sales pipeline and driving revenue. In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

ViewPoint

MARCH 6, 2012

only two years ago) for every $1 in marketing spend. Here’s a case study of the technologies that F5 tapped into as it got its sales and marketing teams on the same page. The key is to unearth trends and anomalies and make the necessary adjustments, while also tying marketing activities to revenues generated.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Biznology

MAY 25, 2015

63% of search engine optimization marketers believe search engine ranking will be more important this year. source: eMarketer ). source: Digital Marketing Philippines). source: Digital Marketing Philippines). source: Digital Marketing Philippines). source: Forrester ). (source: BrightEdge). source: Optimus).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Exo B2B

MARCH 29, 2018

Chad added, prophetically: Now is the future because an all-encompassing AI-driven analytics solution exists that can unify the customer view, make big data actionable, parse structured and unstructured data, predict outcomes, prescribe actions, provide full marketing attribution, and open up 80% more of the web to marketer’s eyes.

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

Customer Experience Matrix

SEPTEMBER 3, 2009

A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. What is the share of ad spending for different media? spending at $179 billion for 2008, with a worldwide share of 37.5% Where are marketers moving their budgets? for TV and 10.2% for the Internet.

Spending 120

Spending Media Mobile Advertising Forrester 120

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. US business-to-business (B2B) advertising and marketing spending will increase by 0.8% Interactive spending will climb 9.2%, to $51.5 Source : eMarketer. B2B interactive marketing spending will climb to nearly $4.8

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. Statista) By 2026, the Ecommerce market is expected to total over $8.1

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226