Biznology

DECEMBER 30, 2016

I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. For growth, we need marketing.

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Will weaker marketing automation vendors merge with each other to establish a larger market presence?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

chiefmartech

APRIL 11, 2016

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. You can also check out Suzanne’s DEMAND session here.) “But But Metadata, AI-generated copy sucks” Most of the time, yes. Is it Marketers?

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

The Mx Group

MAY 18, 2018

The Mx Group is an integrated B2B digital and demand generation agency that provides its 100 employees with extensive benefits and resources, as well as a truly high-quality workplace. The firm was recently ranked the number-seven B2B agency in the U.S. by B2BMarketing.net. A picture (or many pictures!)

Demand Generation Agencies 48

Demand Generation Agencies Work Management Paid Search Agency BtoB 48

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Adobe Experience Cloud Blog

FEBRUARY 26, 2015

Author: Mike Moeller Over the last few weeks we’ve been sharing insights from the results of a global survey conducted by The Economist Intelligence Unit (EIU) that explores the future of marketing. SMB marketers are preparing for and expecting a lot more revenue responsibility. Perception of marketing is changing.

SMB 48

SMB Cost Enterprise Management Resource Management 48

ClickZ

JULY 31, 2019

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” Image source: Percolate.

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Kapost

OCTOBER 21, 2016

Marketing is not the same function it was ten years ago—when B2B marketers were considered “sales support.” Today, we hold our place as an equal partner among various corporate functions, including equal accountability to deliver tangible business results. The One Department Without an Operating System.

Resource Management 48

Resource Management Work Management Paid Search Agency Marketing Management 48

Content Marketing Institute

NOVEMBER 1, 2018

Want to be a better content marketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. 67% of most successful #content marketers say their org is advanced or expert in #tech proficiency. We are, too.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

Inbox Insight

AUGUST 16, 2020

And with content at the heart of any successful demand or lead gen campaign, the most prolific channels of communication are now online. This means it’s easier than ever for marketers to maintain relationships with leads – even during a global pandemic. But knowing what makes buyers tick is essential for getting your content right.

Work Management 92

Work Management Marketing Management Research Resource Management 92

LEADership

OCTOBER 22, 2013

For instance if it takes 80 seconds for a driver to do a lap and it takes 80 seconds to process a lap, taking a decision to bring the race car into the pits could be impacted as the driver may have to do another lap before pitting. Not to forget the countless hours of discussion and pondering that go into sourcing better tools and platforms.

Resource Management 40

Resource Management Marketing Automation Services Analytics Demand Generation 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

MLT Creative

MAY 26, 2010

This deep dive into marketing automation has been almost as fun as it has been informational. OneView also answers the industry's need for a system that's easy to use; Loop Fuse can have it up and running for you in minutes, with set-up and CRM integration at no charge. I hope this series has been as helpful to you as it has to me.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

FunnelEnvy

MARCH 2, 2021

There’s another type of cookie though that’s not going anywhere — the first-party cookie, which allows marketers to collect first-party data. In this article, we’ll talk about the difference between the first and third-party cookie, why the first-party data is more valuable anyway, and how to use it to optimize your demand generation funnel.

Top of Funnel 52

Top of Funnel Optimization Work Management Advertising Funnels 52

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. Best Software for Small Business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Terminus

OCTOBER 11, 2017

Danny is a marketing consultant, sales strategist, and writer. He is a member of the marketing team at Tenfold , which provides a seamless click-to-dial solution for high-performance sales teams. In the vast majority of B2B companies, quantity trumps quality when it comes to sales and marketing tactics.

Account Based Marketing 29

Account Based Marketing Work Management Marketing Management Marketing & Strategy 29

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST. Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Best Software List for enterprise business Best Software List for mid-sized business. Miro is an online whiteboard platform for distributed team collaboration.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98