Metadata

SEPTEMBER 29, 2022

Although marketing budgets have recovered slightly since bottoming out during the pandemic, many B2B marketing teams are still treading water as sales cycles slow, buyers put their projects on hold, and leadership teams go into fight-or-flight mode. CMOs for companies with more than 500 people? What the heck is a “good” CPL?

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

Metadata

FEBRUARY 2, 2023

B2B marketing is a lot of what-have-you-done-for-me-lately and a never-ending game of follow the leader. Google PPC ads still drive a solid cost per lead (CPL)? People actually click on B2B ads on Facebook ? Using these tactics without regard for company dynamics and marketing maturity is reckless. Most B2B companies do.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? A lot—but mainly, it showed us the four elements of paid social ads —the ad format, channel, audience and offer type—must work in harmony to drive leads, pipeline and ROI. LinkedIn’s edge in CPC and CPL supports that as well.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Metadata

APRIL 4, 2023

said every B2B marketer in 2023. The problem with B2B marketing right now According to The Economist, the economy is headed for a downturn, not a crisis , but don’t tell that to Silicon Valley Bank. Where the axe comes down will vary based on factors like company maturity, but more than likely, “hot channels” feel it.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

Metadata

JULY 22, 2020

Thanks to these vendors, and increased targeting capabilities across platforms, most B2B companies have made the transition from traditional campaigns to an account-based marketing (ABM) approach, with varying degrees of success. Nurturing demand also includes supporting the brand and customer growth. Examples below.

Account Based Marketing 98

Account Based Marketing Demand Generation Demand Generation Agencies Ideal Customer Profiles 98

Directive Agency

APRIL 21, 2023

However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. The right directories for your tech company are typically the ones that rank high on your key buyer search terms. Determine if investing in directories is right for your company.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. LinkedIn Ads is typically the best paid social media channels for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Metadata

JANUARY 18, 2023

As we move into the new year, B2B marketers should batten down the hatches and carve out a paid media strategy that helps them thrive in a down economy. Why top advertisers think like investors and scientists They say B2B marketers wear many hats—email guru, SEO wizard, content machine, and more.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Metadata

SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? In this post, we cover: Are Facebook ads a waste of money for B2B? Are Facebook ads a waste of money for B2B? Yeah, you’re not alone.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? In this post, we cover: Are Facebook ads a waste of money for B2B? Are Facebook ads a waste of money for B2B? Yeah, you’re not alone.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Adobe Experience Cloud Blog

OCTOBER 5, 2016

When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it. Taking the negative bias of social media as an example, when analyzing your data, you may find that you have a high cost per acquisition on your paid social media campaigns.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Cost per Acquisition Top of Funnel 134

Metadata

APRIL 25, 2023

It’s hard to get much value out of Metadata if you’re not spending money on paid ads. See the real ROI B2B marketers use Metadata to create more pipeline without increasing headcount or program spend. GET THE STUDY Add in the economic downturn every company is dealing with, and getting internal buy-in becomes even more challenging.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

Directive Agency

JUNE 24, 2020

Specifically looking at LinkedIn, conversation ads are beneficial to the B2B sector. As we know in B2B, it can sometimes take up to 12 or 15 touch points before you can get a potential customer to respond or interact with your brand. Our CPL was incredibly affordable compared to what we were initially prepared to spend.

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

Metadata

SEPTEMBER 28, 2022

The life of a B2B marketer is full of decisions. That last question is common among B2B marketers—do they look toward the future (video) or stick with what they know (image)? That last question is common among B2B marketers—do they look toward the future (video) or stick with what they know (image)? Pay attention to the length.

Paid Search Agency 52

Paid Search Agency Ads Practices Cost per Lead 52

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. For example, native ad channels are fairly intuitive and reduce the barrier to entry for paid social advertising. I am shocked. S-H-O-C-K-E-D.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Velocity Partners

FEBRUARY 13, 2024

15 years ago, just after Doug and I founded Velocity, we wrote a piece called the B2B Marketing Manifesto. It was written when B2B tech was still dominated by direct sales. It prefigured the evolution of B2B marketing and has been downloaded millions of times since publication. But lots haven’t. A bit like a relay race.

Work Management 107

Work Management Top of Funnel Marketing Management B2B Marketing 107

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), They elevate your paid promotion strategy with exceptional PPC management skills.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Metadata

AUGUST 23, 2022

I’m not telling you that every B2B SaaS company in this industry gets $X CPC or CPL. We always suggest you take these Facebook paid social benchmarks as a single data point to support a larger story. Facebook for B2B? We know, we know: B2B advertising on Facebook?

Advertising Benchmark 52

Advertising Benchmark Cost Per Click Facebook Paid Search Agency 52

Metadata

MARCH 16, 2022

Just like headlines, copy, and images, you should be testing your call-to-action (CTA) frequently and experimenting with what works best for you and your company. So, today let’s dive into what are the best call to action options for B2B brands across Google, LinkedIn, and Facebook Ads – all backed up by data. What is a CTA?

Cost per Lead 64

Cost per Lead CPL Cost Per Click Best Practices 64

The Point

NOVEMBER 23, 2021

Most B2B marketing benchmark reports are completely useless. Enter the good people at Metadata.io , who analyzed nearly $15 million in customer ad spend on LinkedIn and Facebook to generate a compelling benchmark report covering everything from click-through rate (CTR) to cost per lead (CPL). More SaaS companies should do the same.

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130

Metadata

JULY 13, 2021

You don’t spend (or aren’t planning to spend) $10k/month+ in paid social ads. If you’re not spending at least $10k every month in paid social ads, Metadata might not be the right fit just yet. The Metadata price tag is well worth the outcome, but only if you have the ad spend to support experimentation.

Buy 98

Buy Cost per Lead Account Based Marketing Paid Social Agency 98

Metadata

JANUARY 8, 2024

It’s time to say goodbye to the demand generation metrics you love B2B marketers are creatures of habit, and that includes leaning on the same metrics we’ve used for years to measure the impact of our demand generation strategies. But according to Liam, those metrics mean jack to everyone at your company who matters.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Act-On

FEBRUARY 26, 2024

The California Consumer Privacy Act (CCPA) is a law that imposes certain obligations around privacy and security on companies that collect personal information from California residents. CPL or cost per lead advertising is a pricing model for ads that charges advertisers only for the clicks that result in a conversion.

Paid Content 218

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 218

Directive Agency

APRIL 22, 2022

Your demand gen team will be happy as it guarantees you a certain amount of lead volume each month/quarter/year at a set cost per lead (no fluctuations like with Google ads or Paid Social) based on the amount of targeting filters you include. Note that the more filters you add to your campaign, the higher the CPL will be.

Top of Funnel 52

Top of Funnel Cost per Lead Marketing Automation Services Demand Generation 52

The Point

AUGUST 25, 2022

Why then, in a world of on-demand, streaming, watch-where-when-and-how-you-like content, do we B2B marketers still insist on promoting live Webinars, and expect attendees to show up on a specific day at a specific time, fully cognizant they’ll have the option to watch the recorded event at a later date?

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

Metadata

DECEMBER 15, 2020

Especially if it’s cold outreach and the person isn’t familiar with you, who your company is, and how your product can make their lives easier. What’s the ideal video length for paid social campaigns? One of the 2021 trends from your recent B2B marketing survey was Martech consolidation. Can you elaborate on that?

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Brandpoint

JUNE 24, 2021

PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. B2B: Business-to-Business. B2B is a term referring to companies who sell products or services to other companies rather than direct to consumers. B2C: Business-to-Consumer.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118