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Webbiquity
JULY 1, 2021
Here are several things you need to know about the most popular forms of alternative financing. These two elements are essential to both raising money and spreading awareness about your business. Peer-to-Peer Lending (P2P Lending). Today, you don’t have to go to a bank and speak to a manager about obtaining a loan.
Webbiquity
OCTOBER 8, 2019
Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. Here’s how to combat those myths and explain B2B marketing in a way that’s actually interesting to those outside the profession. Actually, the B2B market is about twice as large, according to Forrester.
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Lead Forensics
APRIL 30, 2024
What both groups have in common is a lack of understanding about who they are dealing with. As a B2B , you need to fully understand your target audience , from their likes and dislikes, to what drives their decision making and where they go for information. Startups fail when they neglect to focus on the end user of their product.
B2B Digital Marketer
MAY 27, 2021
The problem is, B2B marketers are not building advocates. They treat marketing as B2B and B2C, when in reality, it’s B2H (Business to Humans) or P2P (People to People). Once your customers know that you care about them, they become loyal advocates of your brand, and they have no other reason to leave you.
Oktopost
APRIL 8, 2021
Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Now, if you’re a B2B marketer in 2021, you’re probably on a constant quest to figure out how to beat the algorithm. P2P over B2B.
Canadian Marketing Association
APRIL 9, 2015
B2B customers are regular people too. OK, maybe not a big surprise, but consider what this means in the context of B2B marketing: B2B buyers are accustomed to the ways of buying for business as they do as consumers (read this as online search often comes first). Everything is evolving to P2P, largely fed by social media.
Biznology
FEBRUARY 13, 2014
Researchers at Princeton University recently released a study suggesting that Facebook is about to disintegrate and collapse within the next couple years due to a mass user exodus. While the alleged “teenage flight” from Facebook may be an issue for the network, it’s certainly not an issue for B2B marketers. Make a content strategy.
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