SalesIntel

OCTOBER 5, 2023

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. As we’ll explore, email marketing is the beating heart of many B2B campaigns. A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Or getting stuck in SPAM folders, never to fulfill their destiny? Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway?

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Deliverability Top of Funnel Best Practices CAN-SPAM 181

The Point

DECEMBER 15, 2020

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. Even then, success with email programs can often be a long-term proposition.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Launch Marketing

JANUARY 2, 2019

Emails are a useful and direct way for B2B organizations to share information with customers and prospects. They can also be effectively used as a demand generation tool or in cross-channel marketing campaigns. Mobile Responsiveness – Can your subscribers read your email without having to zoom in or strain their eyes?

A/B testing 74

A/B testing Email Marketing Campaigns Effectiveness 74

SalesIntel

AUGUST 4, 2021

Although it is difficult for information security organizations to enter these sectors, a smart cybersecurity business campaign is the key to generating more B2B leads and winning the field. However, data quality is one of the major roadblocks for cybersecurity marketers and sales professionals. Duplicate Data. Request Demo.

CRM 52

CRM Enterprise Management Business Work Management 52

Zoominfo

APRIL 17, 2018

In fact– emailing bad contacts is the fasted way to get marked as spam and ruin your email reputation. Email hygiene is a crucial, yet often overlooked, element of email marketing. Today’s blog post explains why email hygiene is so important, and the steps you can take to maintain your email lists. from entering your CRM.

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Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

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Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. 25% of the average B2B database is inaccurate. 25% of the average B2B database is inaccurate.

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Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

SalesIntel

JUNE 2, 2021

According to Campaign Monitor, 59% of B2B marketers consider email their top revenue-generating marketing channel. Even though email automation can simplify your task, you can never get into the “set it and forget it” mode. Email automation can simplify the research. Use Website Visitor Data. Request Demo.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52

SalesIntel

JUNE 30, 2021

Top Whitepaper of the Month: Data Purchasing Guide. Top eBook of the Month: The Art of B2B Selling. Not every business can set the pace due to a lack of resources, strategy, or other limitations. SalesIntel not only brings data accuracy and completeness but also automates the list building process. Our Favorite Blogs.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

SWZD

MAY 11, 2017

3 Quick Takes: Email Best Practices for B2B Marketers. But before you push send, take a couple of minutes to make sure you follow these email best practices: Keep Your Data Clean. That’s a good enough reason to focus on maximizing deliverability. But there’s another issue to keep in mind: data hygiene.

Practices 54

Practices Email Marketing B2B Marketing Data Hygiene 54

Zoominfo

NOVEMBER 27, 2018

As misinformation spreads, marketers must be wary of common email marketing myths that can hinder their long-term growth. Longer subject lines, on the other hand, tend to have higher click-through rates as they offer more explaining what the reader can expect. Be sure to make ongoing data hygiene a standard practice in your business.

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Email Marketing CAN-SPAM Opt-out Click Rate 100

SnapApp

MAY 31, 2018

These emails that didn’t reach their intended target — at the hands of vacation or bad data — present a major problem for marketers. Siftrock is software that manages email replies for B2B companies by automating your “after the send” process. Spam Blocker. Or is it an opportunity? What if there was a better way?

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

SnapApp

MAY 31, 2018

These emails that didn’t reach their intended target — at the hands of vacation or bad data — present a major problem for marketers. Siftrock is software that manages email replies for B2B companies by automating your “after the send” process. Spam Blocker. Or is it an opportunity? What if there was a better way?

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48