Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. Moreover, 91% of B2B SaaS marketers prefer Facebook Ads over LinkedIn (Source: Statista). Steps to Optimize Facebook Ad ideas for B2B SaaS Businesses.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

AUGUST 16, 2019

Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Valasys

FEBRUARY 28, 2020

The trick lies in focusing on every part of the buyers’ journeys & accordingly designing pieces of content tailored to each of the individual buying cycles of the prospects. Read more on How Omnichannel Reputation Management Assists in B2B Branding. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

SEPTEMBER 27, 2019

Architecting the roadmaps to excel at customer experience management (CXM) is incontrovertible for B2B marketers. B2B marketing starts with customers & ends with them. The customer research is now just not limited to the awareness stage of the buyers’ cycle but is equally spurred across all the stages of customers’ buying cycles.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

AUGUST 29, 2019

If as a B2B marketer you think that voice search is only relevant in context to B2C SEO & local SEO, think again. Over the past 5 years, voice searches have evolved & adapted for a variety of purposes & its influence on B2B decision-makers has been significantly growing as well.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Within the B2B dominion, content marketing can be used as an ultimate tool to drive quality leads. Marketing has to create content people actually want.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). So, the process of lead nurturing is important.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

SEPTEMBER 10, 2019

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. For what niche it has been designed specifically for – the demographics, firmographics, technographics & the psychographic aspects intact.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

MAY 27, 2020

Also, the content strategy should give importance to the stages in the buying cycles of the ideal prospects. Read more on Why Visual Storytelling is Imperative for B2B Content Marketing. The better understanding you have of your persona and their pain-points, the more tailored and personalized your pieces of content would be.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Valasys

NOVEMBER 4, 2019

Benefits of Content personalization for B2B marketers are innumerable as it is the future-proof way for the marketers to attract, engage, convert as well as retain the customers in an era of digitization of everything. Ways Content Personalization Benefits B2B Marketers. According to Google, 55% of its search results are never viewed.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

APRIL 3, 2020

What is a B2B eCommerce with example. Aberdeen Group defines B2B eCommerce as follows: “A term used to describe commerce transactions between businesses. To be successful in B2B eCommerce, brands need to learn from the competitive benchmarking of their distinguished counterparts such as Flexfire LEDs , CleanAir , Selini NY , etc.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

AUGUST 6, 2019

Prelude: B2B marketing is an ever-evolving field. Isn’t B2B marketing tough? Doing it right, doing it effectively & timely should be the mantra for modern B2B marketing. Marketers need to constantly upgrade their marketing strategies & can’t really settle for stagnant ones. Well, it is. Definitely not.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 26, 2019

When it comes to B2B marketing nothing is stagnant, things are fast-paced & dynamic & immobility is synonymous to some serious incongruences in marketing strategies opted for. However, in an era of fiercely evolving B2B technologies, mere money-making isn’t sufficient. Ways to Architect an Impactful Content Strategy.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

AUGUST 20, 2019

Emails are invisible tools in the marketing arsenal of B2B companies. With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). billion in 2017 which is projected to reach 4.3

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. SEO in its present state is being dominated by the Internet of Things (IoT) and as the researching methodologies of prospects have evolved, so have the SEO practices.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

AUGUST 8, 2019

Email Marketing is the use of emails to promote products or services & is an indispensable ingredient of any B2B marketing strategy. The power of emails is immense & as an essential element of B2B marketing arsenal it possesses the capability of attracting, engaging & converting the buying prospects into the actual customers.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

SEPTEMBER 20, 2019

How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers. There is no dearth of people who think that monotonous B2B content can’t go viral. Nonetheless, B2B marketers can benefit immensely from a viral content strategy. But why a Viral Content Strategy is required to begin with?

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

B2B Marketing Traction

OCTOBER 1, 2009

But in today’s marketing world of “lead nurturing,” there are several factors you must have in place to ensure that your drip marketing campaign is effective and does not annoy (or torture!) They won’t listen to you unless you speak their language and appeal to their psychographic profile.

Psychographics 100

Psychographics Campaigns Planning RSS 100

Valasys

JULY 9, 2019

Launching, test-running, benchmarking & optimizing ABM programs helps B2B marketers to win new deals & grow their existing database of clients. Therefore, B2B companies nowadays are investing a substantial amount of their total marketing budget into ABM endeavors.

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

Valasys

JULY 25, 2019

The landscape of B2B marketing has transcended beyond the conventional realm of inbound marketing. Modern B2B marketers need to have omnichannel marketing strategies- to attract, engage & convert buyers and also require staying focused on demand generation technics & on building growing lead pools.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45