Ambal's Amusings

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The Rise of Content in B2B Marketing

Ambal's Amusings

How should you adapt to the changing trends in B2B marketing? Galen De Young, managing director of Proteus B2B and Proteus SEO, helps B2B clients integrate content marketing, social media, email, and SEO to generate and nurture leads. Blog B2B Marketing Twitter GalenDY. " Blog B2B Marketing Twitter GalenDY. "

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Embrace True Nurturing Programs

Ambal's Amusings

Why should you engage prospects consistently across the complete buying cycle? Ardath Albee, B2B Marketing Strategist at Marketing Interactions , says that engaging prospects consistently drives more viable sales opportunities. Stick with the program throughout the length of the buying cycle. Recommended Resources.

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B2B Content Marketing - Less is the New More?

Ambal's Amusings

We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? What kind of content is most useful in each phase of the B2B marketing cycle? " Match Content to the Buying Process " Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist.

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Content Takes Center Stage

Ambal's Amusings

Why should B2B organizations commit a growing percentage of their budget to content creation? " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Blog Savvy B2B Marketing Twitter StephanieTilton. Savvy B2B Marketing.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

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How to write lead generating white papers?

Ambal's Amusings

Blog Savvy B2B Marketing. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. prospect's) questions and concerns at a specific stage in the buying cycle. Savvy B2B Marketing blog posts about white papers.

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The White Paper Question: To Gate or Not To Gate?

Ambal's Amusings

"B2B marketers must leverage their content via social media sites.” Decision makers are simply tired of dealing with the unwanted and ever expanding piles of B2B spam that is associated with this process. Blog Savvy B2B Marketing Twitter MicheleLinn. " Jonathan Kantor. ” Jonathan Kantor's Bio.

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