The ROI Guy

JANUARY 25, 2017

Although buyers leverage digital more than ever in their decision making process, and as a result appear to engage with reps later in the decision making process (up to 57% of the way through), sales reps still have a big impact, ESPECIALLY if they can intersect early in the buyer’s journey, and with value. Come on, get higher?

Comparison 40

Comparison Peer-to-peer Forrester Marketing Management 40

Ambal's Amusings

AUGUST 27, 2010

B2B Marketing Content falls under 2 broad category - 1. We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Ardath Albee is a B2B Marketing Strategist. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Business 100

The ROI Guy

DECEMBER 6, 2011

Frugalnomics makes it harder to connect, engage and sell without the right content and tools Alinean, the leading creator of interactive content marketing and diagnostic sales tools for business to business (B2B) solutions, today announced its annual sales and marketing predictions for 2012 with serious implications.

Allocation 40

Allocation B2B Sales Peer-to-peer B2B Marketing 40

LEADership

JANUARY 13, 2015

He has a very realistic view of what marketing needs to do in order to deliver what the customer wants. Based on Jon Iwata’s approach to marketing, here are 5 important questions your B2B organization needs to ask: 1. Does Your Customer Need You? That’s very interesting. Does Your Data Give You the Right Picture?

CMO 40

CMO B2B Marketing Demand Generation Agencies Planning 40

The ROI Guy

JULY 9, 2018

Each year CSO Insights produces their Buyer Preferences survey, a tally of how buyers are evolving, and how well Sales is able to connect, engage and close in light of a changing environment. The bad news however, 62% of buyers say salespeople meet, but don’t exceed their expectations. found no difference at all.

Business 53

Business Peer-to-peer Differentiation Case Studies 53

Adobe Experience Cloud Blog

OCTOBER 21, 2016

However, when it comes to sales and marketing, very little has changed despite significant changes in buyer behaviors—the result of which has decreased the volume of leads that sales receives. With the increase in communication vehicles and channels, buyer expectations are simultaneously increasing. The result?

Buying Cycle 48

Buying Cycle Buy B2B Thought Leadership Account Based Marketing 48

Martech

JUNE 27, 2023

We get everything we need from social media.” And I am frequently surprised by how many B2B companies still neglect features and functionality that would improve the effectiveness of their sites. B2B firms typically seek to accomplish some combination of the following with their sites: Be found by qualified prospects.

Marketing Websites 103

Marketing Websites Marketing Management Peer-to-peer netFactor 103

The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

SEPTEMBER 17, 2010

For example, the typical B2B prospect receives an average of 20.3 With marketers who seem more focused on gaming the channels themselves than in the value of the dialogue being created, buyers are now inundated with more product related and meaningless offers than ever. These three issues are having a measurable impact on marketing.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

MARCH 15, 2011

Today’s buyer is more empowered, skeptical and frugal than ever before, providing a greater than ever challenge to sales professionals, and shaking the very foundations of traditional selling models. At Alinean, we have coined this new B2B challenge as Frugalnomics, indicated by: 1. Fight Frugalnomics with Outcome Selling?

Forrester 40

Forrester Lead Ranking Cross-Selling Peer-to-peer 40

The ROI Guy

FEBRUARY 15, 2013

With B2B sales teams generating hundreds of millions in incremental deals each year directly attributable to Alinean ROI Sales Tools, we clearly think not. However we do believe that ROI Sales Tools need to be developed and delivered appropriately in order to gain these incremental sales benefits.

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

KoMarketing Associates

APRIL 29, 2020

Content influences B2B buyers. And it’s influencing them now more than ever: “67% of respondents said they rely even more on content than they did last year to research and inform purchase decisions” according to a recent survey of B2B buyers from DemandGen. Of course, content has been influencing B2B buyers for a while.

Top of Funnel 217

Top of Funnel Work Management B2B Marketing Management 217

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Inbox Insight

JULY 31, 2020

In the midst of transformation, vendors have an opportunity to capture the attention of HR tech buyers with great content, and turn cold prospects into hot leads. Being able to attract the right talent and retain valuable workers is a top priority and this means ensuring HR teams have all the tools they need to do their job.

Work Management 89

Work Management Marketing Management Research Top of Funnel 89

KoMarketing Associates

APRIL 15, 2020

Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. So if you find yourself with a little extra downtime right now, it’s a good time to ask: How well are we meeting prospects’ informational needs? How do they discover us?

Buyer's Journey 157

Buyer's Journey Peer-to-peer Enterprise Management Work Management 157

The ROI Guy

MAY 4, 2011

Junta42 and MarketingProfs surveyed over 1,100 North American B2B marketers from diverse industries and a wide range of company sizes. As content continues to proliferate, relevancy to buyers is often lost in the mix, as buyers become overwhelmed by the sheer volume that needs to be weeded through.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Budget Content Marketing 40

The ROI Guy

AUGUST 20, 2010

Although a lot of attention is being paid by B2B marketers to Social Media and Blogs as a way to connect with and engage prospective buyers, research by IDG and MarketingSherpa indicate that more traditional promotional and research oriented content marketing is more effective. States Eric Tsai,Web Strategist / Marketing Coach.

Social Media 40

Social Media Peer-to-peer Social Marketing Content Marketing 40