Adobe Experience Cloud Blog

JUNE 21, 2016

Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? When it comes to attributing ROI to a top-of-funnel social media strategy, the challenge is often in having access to enough data points to correctly understand its impact on revenue. Good luck with that.” So what’s a data-driven marketer to do?

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Zoominfo

FEBRUARY 25, 2021

While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Outbound Prospecting.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Learn from the Pros

MARCH 11, 2024

As a B2B marketer, it’s crucial to understand the implications of this change and adapt your strategies accordingly. In this comprehensive guide, we’ll explore the cookieless world, its impact on B2B marketing, and the steps you can take to thrive in this new environment.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

Adobe Experience Cloud Blog

FEBRUARY 22, 2017

Simply dabbling in multi-channel marketing is no longer an option. In fact, many decisions for both B2B and B2C products are made long before interacting with a human being. Applying this concept to B2B marketing is just as important as consumer marketing for major purchases. Simplify audience segmentation.

Multi-Touch Attribution 132

Multi-Touch Attribution Automation Multi-Channel Marketing Management 132

Adobe Experience Cloud Blog

OCTOBER 5, 2016

When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it. Inaccurate or No Attribution Analysis. As a demand generation marketer, you’ll most likely agree that attribution analysis is extremely important. Not Segmenting Your Database.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Cost per Acquisition Top of Funnel 134

Zoominfo

FEBRUARY 25, 2021

While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. Stages of Lead Qualification Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Walker Sands

NOVEMBER 20, 2020

However, driving revenue is our biggest responsibility as marketers, so it’s imperative to tie all marketing activities back to bottom-line revenue in order to prove our success to senior leadership and internal stakeholders. Integrating Your Channels. Define Your Audience. Position Your Brand. Set Your Goals.

Ideal Customer Profiles 52

Ideal Customer Profiles ROI Multi-Touch Attribution Budget Programs 52

Content Standard

MARCH 21, 2022

It requires a solid personalization strategy, effective technology and seamless integrations, rich data sets and thoughtful segmentation, buy-in across organizational functions, careful goal-setting, and a powerful content engine. Citrix offers an example of marketing personalization to inspire B2B personalization initiatives.

Planning 120

Planning Personalization Marketing & Strategy Multi-Touch Attribution 120

Adobe Experience Cloud Blog

JUNE 5, 2019

Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. On top of that, you can’t make an educated decision about whether to continue investing in that channel or increasing the budget. Use the right attribution models.

Demand Generation 48

Demand Generation Multi-Touch Attribution Relevance Demand 48

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. Gartner’s prediction that 80% of B2B sales interactions will occur digitally by 2025 underscores this shift.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Zoominfo

DECEMBER 19, 2018

For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Up first on today’s list is a channel called Social Triggers TV. Up first on today’s list is a channel called Social Triggers TV. Today’s blog post is for you! 4. Koozai.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

SWZD

JULY 9, 2019

The power of having a customer-first approach, clear metrics, and an independently branded thought leadership program for engaging senior leaders – we talk about these themes and more with Rebecca Stone , vice president of marketing at LiveRamp. Engaging C-Level Leadership. About LiveRamp. Ideal Customer Profiles.

Ideal Customer Profiles 54

Ideal Customer Profiles B2B Thought Leadership Thought Leadership Advertising Agencies 54

Adobe Experience Cloud Blog

OCTOBER 19, 2016

Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. Maybe you’ve been working in demand generation for several years or you collaborate with the team on cross-channels campaigns. First-Touch and Multi-Touch Metrics.

Top of Funnel 48

Top of Funnel Demand Generation Agencies Demand Generation Lead Ranking 48

B2BMarketing.net

OCTOBER 20, 2024

The result, far more than a cheat sheet, is a thoughtful, far-reaching, and highly insightful plan for how the CMO can achieve what is arguably their primary, yet so frequently elusive, goal: to be genuinely indispensable to the CEO and the management team as a whole. I is for impeccable: “With my thoughts, words and actions.”

Enterprise Management 59

Enterprise Management CMO Work Management Customer Satisfaction 59

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. 7 Marketing Channels to Focus On in 2021. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Adobe Experience Cloud Blog

JANUARY 20, 2017

If you’re not familiar with the jarring statistics, here’s a recap: SiriusDecisions research shows that more than 90% of B2B marketers consider ABM “important” or “very important,” and 73% of B2B companies plan to increase their budgets for ABM initiatives in the next 12 months. Gain Full Company Support .

Account Based Marketing 48

Account Based Marketing Budget Programs Marketing Automation Services Ideal Customer Profiles 48

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. With ABM, your marketing message is based on the attributes and needs of the account you’re targeting, hence the name account-based marketing. Step 4: Determine Optimal Channels.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

Adobe Experience Cloud Blog

APRIL 11, 2014

To get to the heart of this issue, Marketo recently ran a survey of nearly 500 marketing professionals (from both the B2B and consumer marketing space), diving deep into the latest trends, tactics, and techniques being used to plan marketing programs today. Running Multi-Channel Marketing Programs. The Right Number of Programs.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

Adobe Experience Cloud Blog

APRIL 10, 2015

What businesses can do with marketing automation software is track customer behavior and interactions across channels to better understand who they are and what they want. Whether a business is focused on B2B or B2C marketing will determine the focus of their strategy. Marketing Automation b2b Consumer'

Marketing Automation Services 48

Marketing Automation Services Marketing Management Marketing Automation Software 48

B2BMarketing.net

FEBRUARY 8, 2024

The result, far more than a cheat sheet, is a thoughtful, far-reaching, and highly insightful plan for how the CMO can achieve what is arguably their primary, yet so frequently elusive, goal: to be genuinely indispensable to the CEO and the management team as a whole. I is for impeccable: “With my thoughts, words and actions.”

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Heinz Marketing

APRIL 4, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We don’t stick in one area, but leveraging the events channel to drive revenue for Keyfactor. Thank goodness for kind of the multi touch attribution as well, right?

Top of Funnel 94

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 94

Adobe Experience Cloud Blog

JANUARY 15, 2021

Thankfully, today we have access to the marketing attribution software needed to clearly see what channels, content, and campaigns are working…and which are not. We learn how to use marketing channels. For most of us, our first step into the light was single-touch attribution, often enabled by a CRM.

Marketing Attribution 161

Marketing Attribution Multi-Touch Attribution B2B Marketing Budget Programs 161

The Marketing Blender

FEBRUARY 20, 2024

In the dynamic world of B2B manufacturing, marketing can be a complex maze. For example, a manufacturer selling into the building materials sector may need to influence multiple stakeholders, including architects, engineers, contractors, and property owners, not to mention distributors or channel partners.

B2B Marketing 52

B2B Marketing Advertising Agencies Multi-Touch Attribution B2B Thought Leadership 52

Adobe Experience Cloud Blog

MARCH 27, 2019

In part one of this series, I compared marketing attribution to the Big Bad Wolf, a once-intimidating presence that kept marketers from successfully connecting their marketing to revenue. While the act is no longer such a scary monster, the intricacies of attribution models remains a beast. Single-touch attribution models.

Marketing Attribution 126

Marketing Attribution Multi-Touch Attribution Allocation Multi-Channel 126

Adobe Experience Cloud Blog

NOVEMBER 30, 2018

Measuring ROI Across Channels. Most participants used a mix of digital, events, offline, and sales related channels. But seeing performance across those channels is tough and some, like PR and branding , are particularly challenging to measure. Attribution. Capture All Channels. Expand Attribution Models.

Multi-Touch Attribution 134

Multi-Touch Attribution Lead Ranking Multi-Channel Sales Cycle 134

New North

JULY 26, 2024

This is where B2B paid advertising comes into play — your secret weapon for reaching decision-makers and driving real business growth. Digital marketing plays a crucial role in B2B strategies by enhancing your company’s online presence, targeting the right audience, and utilizing diverse channels to create effective campaigns.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Marketing Budget 52

SalesIntel

OCTOBER 17, 2024

Women are shaping the future of B2B SaaS, driving innovation, and fostering growth with empathy and expertise. That’s why we’ve updated our Top 100 Female B2B SaaS Pipeline Pioneers list for 2024 —crowdsourced from over 100 B2B leaders in our space. At SalesIntel, we believe their impact deserves recognition year-round.

Enterprise Management 52

Enterprise Management Marketing Analytics Tools Demand Generation Agencies Work Management 52

Adobe Experience Cloud Blog

JANUARY 15, 2021

Thankfully, today we have access to the marketing attribution software needed to clearly see what channels, content, and campaigns are working…and which are not. We learn how to use marketing channels. For most of us, our first step into the light was single-touch attribution, often enabled by a CRM.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution B2B Marketing Budget Programs 66

Adobe Experience Cloud Blog

MARCH 25, 2019

For marketing, it’s attribution—or at least it was. These days, attribution isn’t so scary. But while we may better understand marketing attribution , the technology, processes, and skill sets around it aren’t always so clear. And nearly 30% aren’t using an attribution model at all. The ABCs of marketing attribution.

Marketing Attribution 133

Marketing Attribution Multi-Touch Attribution Lead Ranking Allocation 133

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

B2B Marketing Exchange

NOVEMBER 15, 2023

As we navigate through the dynamic landscape of B2B Marketing, it’s essential to take a moment to acknowledge and celebrate outstanding achievements. Each year, the B2B Marketing Exchange team ends the conference with the Killer Content Awards, focusing on the best content in B2B! Curious on what you missed last year?

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Adobe Experience Cloud Blog

APRIL 11, 2018

Marketing attribution proves a tangible method of determining how much pipeline can be attributed to specific campaigns. As marketers begin to gain a basic understanding of attribution, increases in available channels at the average customer’s fingertips makes determining the effectiveness of each touchpoint a challenge.

Multi-Touch Attribution 134

Multi-Touch Attribution Marketing Attribution B2B Thought Leadership Marketing Management 134

Full Circle Insights

FEBRUARY 28, 2021

At B2B companies, CRM data is widely regarded as the most credible revenue record, so when marketing teams integrate their data into the CRM, it improves perceptions of marketing’s reports, not only with sales colleagues but in the C-suite too. Intro to Full Circle Campaign Attribution. State of B2B Full-Funnel Measurement.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Adobe Experience Cloud Blog

DECEMBER 15, 2014

This would count as First Touch attribution if these new names were opportunities or closed won deals. Of course with a social media topical asset, I was hoping that people were sharing it across their social channels. This asset has generated a total of 522 shares across social channels from our resources page.

Multi-Touch Attribution 48

Multi-Touch Attribution Sales Management ROI Top of Funnel 48

Directive Agency

MAY 26, 2017

For example, we here at Directive Consulting niched our business to focus on B2B. i.e. It’s easier to build brand awareness for “ B2B & Enterprise SEO ” than it is for all of “digital marketing.” On top of that, here are four demand gen lessons we learned from niching towards B2B.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

LeanData

DECEMBER 1, 2015

But even with all of those digital insights now available for B2B marketers to track and influence the modern buying journey, Brinker believes that being able to accurately demonstrate return on investment (ROI) remains an elusive goal. “In We have a set of data with specific touch points that we’re able to measure. ” Tweet this.

Multi-Touch Attribution 56

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 56

Heinz Marketing

FEBRUARY 8, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Every week, we do this show, and are featuring some of the best and brightest minds in B2B sales and marketing. Today, Paul, we actually have a little bit of B2B royalty here.

Account Based Marketing 97

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 97