Leadspace

FEBRUARY 14, 2020

What if there was a way your sales team could be notified when an account was ready to be pitched your product or service? There are already B2B companies boosting their revenue with timely targeting. And it’s all thanks to intent signals. What Are Intent Signals? Not exactly.

Intent Signal 62

Intent Signal Intent B2B Marketing Top of Funnel 62

Inbox Insight

DECEMBER 1, 2020

In order to do this successfully, data needs to be at the heart of every demand generation campaign. But so many B2B marketers are only scratching the surface with predictive-driven sales and marketing. Though Sales and Marketing have notoriously operated in silos, doing so can be detrimental to lead nurture.

Intent Data 124

Intent Data Intent Top of Funnel Demand Generation 124

Martech

MAY 2, 2024

Understanding and engaging the buying group is critical for B2B success. Traditionally, salespeople had to rely on networking and intelligence gathering to painstakingly identify the members of a target account’s buying group. But who knows if the person in that job is involved in buying your particular product or service?

Ideal Customer Profiles 115

Ideal Customer Profiles Buy Marketing Automation Services Work Management 115

Inbox Insight

DECEMBER 8, 2023

Account-based marketing (ABM) has revolutionized the marketing landscape, shifting the focus from broad, generic B2B marketing campaigns to targeted, personalized outreach. Together, they allow greater insights, reach, and customization around high-value target accounts that would not otherwise be possible.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Hubspot

JULY 15, 2020

In essence, account-based marketing is just a smarter way to do B2B marketing. For more traditional inbound or demand generation approaches, this usually got left at a persona. Develop Your Target Account List. There's a chance that some accounts are the best fit while others are a looser fit.

Demand Generation 94

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Inbox Insight

MARCH 4, 2019

Account-Based Marketing (ABM) is here to stay, that much is clear. Its allure is evident; hand-pick the specific organizations you wish to sell to, ensure your marketing efforts are hyper-targeted, drive engagements that ultimately end in profit. Mistake #1: Unsustainable Target Account Lists.

Demand Generation 74

Demand Generation Account Based Marketing ABM B2B Marketing 74

Inbox Insight

MAY 31, 2024

In response to these challenges, B2B marketers are honing their strategies, using AI for enhanced personalization, focusing on producing high-quality content in line with Google’s latest guidelines, and optimizing omnichannel marketing approaches. What are the biggest B2B lead generation trends?

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

PureB2B

FEBRUARY 18, 2022

For the first time in two years, the B2B Marketing Exchange , aka #B2BMX ,is returning in-person with an action-packed 3-day agenda. If you’re looking for a demand generation partner, then be sure to come learn more about how we can help you upgrade your pipeline. Meet DemandScience at #B2BMX. Don’t Miss This! About #B2BMX.

Account Based Marketing 62

Account Based Marketing Demand Generation Agencies Intent Signal ABM 62

Metadata

APRIL 9, 2024

, strategic thinking (offer / audience / channel) and tactical chops (giff card campaigns, sales acceleration playbook) That’s why we decided to remove CS from our org altogether, and create a top 1% marketing services team, made exclusively for our customers, and formed by top b2b performance marketing talent.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing AI Demand Generation Agencies Paid Search Agency 52

DemandBase

MARCH 23, 2020

As companies deal with the repercussions and try to assess its impact, we are also facing the difficult realization that demand is likely to decline across most sectors. But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Content4Demand

NOVEMBER 5, 2021

His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019. He’s been on the forefront of intent data marketing, demonstrating how essential intent data is becoming in the emerging “cookie-less world.” Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Inbox Insight

APRIL 22, 2024

This blog explores the significant benefits of lead generation, highlighting its importance and role in modern business. Understanding the significance of lead generation in B2B Lead generation is the backbone of any successful marketing strategy.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

The ABM Agency

MARCH 31, 2023

In this blog post, we’ll explore how revenue marketing can be achieved by targeting specific buyers with personalized content and messaging throughout their buying process. We’ll start by defining what an ideal customer profile looks like and how it can help sales teams identify target buyers more effectively.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Marketing Sales Management Lead Ranking 52

Inbox Insight

JANUARY 8, 2024

‍‍ Demand generation plays a crucial role in B2B marketing given its focus on creating awareness and interest in your brand’s products or services – with the ultimate goal of converting prospective customers into clients. Usability : How user-friendly is the tool?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 52

SmartBug Media

MAY 13, 2022

Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. "It Tactic #1: Easily Prioritize Accounts. You can use this data to inform your lead-scoring model.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Leadspace

MARCH 22, 2023

As marketers, we aim to confidently and repeatedly deliver effective campaigns to the best opportunities within our target market – at the lowest possible cost. Applies scoring that indicates a company and/or person’s likelihood to be a good target buyer. Buyer Intent is critical, but is it enough to close business?

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Heinz Marketing

SEPTEMBER 28, 2021

Lead scoring is defined as a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness. It should be a foundational element of your sales and marketing alignment strategy, but it’s often overlooked, or deemed too complex to implement for a lot of organizations.

Lead Scoring 109

Lead Scoring Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 109

DealSignal

JULY 17, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Why B2B Data Engines Matter Data has become one of the most valuable assets for many companies.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

DealSignal

AUGUST 7, 2023

DealSignal is the leading Verified B2B Data software solution for B2B businesses looking to go-to-market across multiple market segments, multiple industries, and international geographies. DealSignal prioritizes data privacy and security as integral elements of its B2B data policies and procedures.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

Valasys

MARCH 14, 2019

As a technology leader in intent-based marketing and demand generation solutions, True Influence now provides a B2B sales solution for the purpose of identifying, qualifying and booking appointments with prospects that are sales-ready. This will indicate clear purchase intent.

Ideal Customer Profiles 45

Ideal Customer Profiles Account Based Marketing Demand Generation Agencies Intent Signal 45

Heinz Marketing

MARCH 16, 2022

We have all witnessed a digital transformation in B2B Marketing with the onset of Artificial Intelligence (AI). What is AI and how does it help in B2B Marketing? Challenge faced by B2B marketers is providing a well-rounded experience to our customers and prospects. AI content generation tools in B2B have many advantages.

Marketing AI 111

Marketing AI Digital Transformation B2B Marketing Top of Funnel 111

Heinz Marketing

JUNE 19, 2023

By Sheena McKinney , Sales Pipeline Radio Producer If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. My name is Matt Heinz.

Lead Ranking 103

Lead Ranking Account Based Marketing ABM Marketing Qualified Leads 103

DealSignal

JULY 19, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Why B2B Data Engines Matter Data has become one of the most valuable assets for many companies.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Why B2B Data Engines Matter Data has become one of the most valuable assets for many companies.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

Valasys

JUNE 26, 2019

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Strategic-IC

APRIL 23, 2023

What started as a new concept back in 2003 is now one of the hottest topics in B2B Marketing. Account-based Marketing , Account-based Sales. Account-based Engagement. Account-based Experience. Account-based Everything. Every step of this journey is centered around the account.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

SalesIntel

AUGUST 14, 2023

To ensure a successful paid ad strategy, start by understanding your ideal customer profile (ICP) and target personas. Utilize various data sources and tools for account-based marketing to identify and define your audience precisely. SalesIntel provides access to a wealth of data such as technographic, firmographic, and intent data.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Terminus

OCTOBER 29, 2021

A pilot campaign that generated six opportunities and two sales from 21 target accounts. The campaign was done by one person alone A campaign with a 37% reply rate from 30 accounts and six won deals. Why Use Account-Based Marketing? Why is this a misconception?

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Directive Agency

FEBRUARY 22, 2019

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Enter database marketing. What is Database Marketing?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

NetLine

FEBRUARY 22, 2019

Posting to social relentlessly, packing newsletters and trying to garner the support of sales reps were about as close as I could come to driving demand with content. This content is garnering the attention of my ideal lead who is in-market and sharing intent signals. How do we align signals > intent > content?

Sales Management 45

Sales Management Intent Signal Top of Funnel Lead Gen 45

Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. The result is better engagement, faster sales cycles, and stronger relationships with accounts that will deliver more long-term value.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

Leadspace

JUNE 21, 2017

Indeed, B2B marketers in particular have good cause to be excited about AI right now. So, as a B2B marketing or sales professional, it’s worth being mindful of the problematic manifestations of the AI hype — and how to avoid them. There are, of course, many very good reasons for that hype.

Marketing AI 70

Marketing AI Lead Ranking Marketing Management Lead Scoring 70

SalesIntel

APRIL 2, 2024

What Is B2B Sales Intelligence? Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. What Are Sales Intelligence Tools? This article will help you do just that.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

KoMarketing Associates

SEPTEMBER 23, 2020

B2B marketing automation is booming. It pervades every major area of B2B marketing and shows no signs of slowing down. And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. Sales and Marketing Alignment. More Investment.

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296