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B2B Reads: Audience Analysis, Insight Selling, & People Development

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. B-to-B Marketing Doesn’t Have to Be Boring. How to Handle and Adapt to Conflicting Opinions Successfully. How Busy Managers Practice People Development.

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IBMer: ‘Social Selling’ Is a Sales Process in Itself

Paul Gillin

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing. It was about returning value and time to our sales teams for their time invested.”.

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B2B Digital Marketing is About Relationships and Trust

B2B Digital Marketer

Today as CEO of midwest-based Proteus, Knecht’s focus is on leveraging technology to empower and engage buyers in complex B2B sales cycles. The company’s newest product, ProteusEngage helps sales leaders take guessing out of the previous “dark-out” periods that so often slow or kill the sale between qualified to close in the process.

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28 Tweetable Moments from Sirius Decisions Summit #SDS12

Marketing Insider Group

The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. Sales and Marketing Alignment Still # 1 Issue: Sirius Decision mentioned that sales and marketing alignment is still the # 1 issue for us, but the Twitter traffic replied: “just get it done.”

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Content is King in B2B Marketing, but Customers are the Power Behind the Throne

MLT Creative

Most marketers, especially those in B2B, understand the importance of customer relationship management. CRM tools like Salesforce , Sugar , SAP CRM and others have made it easier to integrate marketing automation with sales opportunities among a company’s current customers, in addition to nurturing leads from non-customers.

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What’s the next big idea in B2B?

MLT Creative

Here are 11 predictions for 2011 from B2B tribal leaders in blogging, social media, content marketing, public relations, marketing automation, inbound marketing, lead generation and conversion, complex sales cycles, marketing agency services, enterprise software and customer relationship management who were nice enough to respond.

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Let your B2B content run free–the case against gating

Biznology

Your sales force gets a lot of bum leads to run down. People routinely made up an e-mail address just to get past the gate and then some schmuck in sales had to follow up and follow up until finally declaring the lead dead–a complete waste of time. Less time for the sales force and higher conversions–seems like a good idea.