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Report: More CMOs Prioritizing New Buyers in Growth Strategies

KoMarketing Associates

CMOs are increasingly championing a range of transformational initiatives designed to adapt marketing to support new strategies,” wrote the authors of the report. Part 3 of Merkle Loyalty Solution’s “B-to-B Loyalty Report” recently uncovered the types of obstacles B2B marketers are facing as they look to achieve their top objectives.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Here are 8 examples of LinkedIn Groups we have found critical for B2B marketing professionals, based on their coverage of a range of digital marketing strategies, technologies, and discussion opportunities. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive.

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Named account marketing: new tools and techniques to reach a limited universe

Biznology

Infogroup, for example, offers as many as 45 data elements, like industrial classification code, company size, executive contacts, title, and phone number. Append is priced very reasonably, ranging from $50 to $150 per thousand. You can also tap the resources of B2B “deep data” providers like Avention and HG Data.

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B2B prospecting data just keeps getting better

Biznology

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title. Seven vendors participated, giving us a nice range of data sources, including both compiled lists and response lists. Bernice and I are always open to ideas for future studies.

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New Research Tracks Progress on B2B Customer Experience

B2B Marketing Directions

Customers 2020: The Future of B-to-B Customer Experience focused on how B2B companies should be preparing to meet changing customer expectations. Survey respondents represented a range of industries, company sizes, and job titles.

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Marketing Experts Dan Gartlan and Nicole Wagner Selected as Featured Speakers at FABTECH 2019

Stevens & Tate

Gartlan and Wagner join the speaker line-up with decades of marketing experience in manufacturing and B-to-B marketing at North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event. On Tuesday November 12, from 10:00 am to 11:30 am, Wagner will be presenting an industry-tailored session titled, “ Congratulations!

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Why B2B Marketers Should Focus More on Existing Customers

B2B Marketing Directions

Astute business leaders across virtually all industries now recognize that delivering outstanding customer experiences - both before and after the initial purchase - is paramount to competitive success. Customers 2020: The Future of B-to-B Customer Experience , Walker Information, Inc.,