Report: More CMOs Prioritizing New Buyers in Growth Strategies
KoMarketing Associates
NOVEMBER 2, 2017
CMOs are increasingly championing a range of transformational initiatives designed to adapt marketing to support new strategies,” wrote the authors of the report. Part 3 of Merkle Loyalty Solution’s “B-to-B Loyalty Report” recently uncovered the types of obstacles B2B marketers are facing as they look to achieve their top objectives.
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